B2B AI Growth Hacker

About the Role:

Were looking for a smart, scrappy, AI-savvy B2B growth hacker to accelerate awareness, lead gen, and conversion.

Core Responsibilities:

• Strategize & Execute Scalable Growth Campaigns. Design and run multi-channel acquisition experiments (LinkedIn, email, paid ads, SEO). Drive top-of-funnel awareness and mid-funnel engagement for R&D/ Innovation professionals, Research & Insights professionals and Brand leaders at leading CPG, Pharma & Tech firms in North America. Develop campaign frameworks that are data-driven, agile, and scalable. Leverage AI for Smarter, Faster Growth.
• Lay the foundation for AI-led growth: Identify, evaluate, and implement the right stack of AI tools to power automated, personalized, and scalable lead generation, marketing, and sales outreach across the funnel.
• Use tools like Clay, Instantly.ai, ChatGPT, Copy.ai, Clearbit, and others to enrich lead lists, generate high-performing copy, and launch campaigns at speed. Build the AI framework for lead gen, marketing, and sales outreachincluding enrichment workflows, automated sequences, and personalization engines.
• Implement and manage automation tools like Zapier, HubSpot, Outreach and Apollo to streamline inbound and outbound engagement. Own & Optimize the Funnel.
• Run A/B tests on landing pages, email sequences, LinkedIn content, and lead magnets. Continuously monitor and optimize campaign performance, targeting improved CAC, MQL-to-SQL rate, and pipeline velocity. Workflow Design for Content & Conversion.
• Collaborate with the content and product marketing teams to design workflows that support scalable, AI-assisted content production. Ideate growth loops using case studies, guides, whitepaper and other content for insights & innovation communities. Stay Ahead of the Curve.
• Monitor the evolving landscape of AI tools and workflows, experimenting with emerging technologies that can improve our lead gen and go-to-market efficiency. Recommend and pilot new AI-based tools and automations as part of an ongoing innovation loop within the marketing team.

Who You Are:

You have exceptional project management and execution skills, with strong follow-through. Youre proactive, detail-oriented, and thrive in fast-paced, collaborative environments. You have a strong analytical mindset with a test-and-learn mentality.

What We Would Like to See:

36 years of B2B growth or demand generation experience (agency, SaaS, or Mar-tech preferred). Proven expertise with AI tools to power outreach, copy, and campaign automation. Familiarity with CRM and marketing systems like HubSpot, Salesforce, and outreach tools like Apollo, Lemlist, or Instantly. Track record of building scalable growth workflows and delivering qualified leads.

Bonus: Experience in Research-tech, Mar-tech, or selling into enterprise CPG companies.

What Success Looks Like:

A predictable pipeline of qualified MQLs in North America. An AI-driven lead generation and outreach engine that runs with minimal manual intervention. Smart workflows and experiments translate into faster pipeline growth and better ROI.