Job
Description
As our AVP / Director - Business (Customer Retention), you will lead our player retention efforts at Junglee Games, one of Asia s fastest-growing, tech-first gaming companies. This is a high-impact leadership role where you will maximise player lifetime value by driving retention strategies, engagement programs, and lifecycle marketing initiatives. Job Location Gurgaon Key Responsibilities Proven experience (7+ years) in retention, customer lifecycle marketing, or CRM within gaming, tech, or a consumer-driven digital industry. Retention Strategy & Execution: Develop and implement data-driven retention strategies to improve player engagement, reduce churn, and maximize LTV. Data Analysis & Insights: Leverage player data, behavioral analytics, and segmentation to create personalized retention campaigns and refine engagement strategies. Lifecycle Marketing Programs: Lead end-to-end lifecycle marketing initiatives, including onboarding, engagement, reactivation, and win-back campaigns. Content & Feature Optimization: Work with product and content teams to enhance in-game features, offers, and content to drive continuous engagement. Community Building & Engagement: Develop initiatives to build strong player communities, enhance loyalty, and create deep brand connections. Retention Campaign Management: Oversee the planning, execution, and optimization of multi-channel retention campaigns across email, push notifications, in-game messaging, and social platforms. Cross-functional Collaboration: Partner with Product and Customer Experience teams to align retention initiatives with broader company goals. Strategic & Creative Thinking: Drive innovative and creative retention strategies that differentiate us in the gaming industry. Qualifications & Skills Required Strong analytical skills - ability to interpret complex player data, A/B test results, and performance metrics to optimize retention strategies. Expertise in player segmentation, cohort analysis, and personalization techniques to drive targeted engagement. Experience managing multi-channel marketing campaigns across email, push, SMS, and in-game messaging. A deep understanding of player psychology, behavioral triggers, and gamification techniques. Strong stakeholder management and cross-functional collaboration skills to work effectively across product and CX teams. High resilience, influential skills, strategic mindset, and creativity to drive continuous innovation in retention efforts. Experience with marketing automation platforms, CRM tools, and analytics dashboards is a plus.
