AVP - Agency Partnerships

AVP - Agency Partnerships

Role Overview

The AVP will be the growth architect for the product partner ecosystem. This is a senior,

high-impact role focused on monetization strategy, ad-tech alliances, programmatic partnerships, and large-scale agency/brand collaborations.

You will be expected to leverage your expertise in digital advertising, GTM partnerships, and ecosystem growth to build scalable revenue streams and long-term partnerships.

Key Responsibilities:

Monetization & Ad Partnerships

● Build and scale monetization opportunities through programmatic, display, OTT/CTV, and

hyperlocal advertising solutions.

● Drive direct deals, PMP/RTB partnerships, and agency-led ecosystem growth.

Strategic Alliances & Agency Relationships

● Lead partnerships with media agencies, brands, SSPs/DSPs, and ecosystem players to accelerate

adoption.

● Establish joint business plans, ensure long-term growth, and close multi-crore partnership deals.

Partner Growth & GTM

● Design and execute GTM strategies with partners to maximize adoption.

● Build revenue accountability through joint planning, category focus, and outcome-based

partnerships.

Cross-Functional Impact

● Collaborate with Product, Sales, and Marketing teams to influence roadmap and deliver

partner-first solutions.

● Build training, playbooks, and enablement for agencies and ecosystem players.

Leadership & Ecosystem Building

● Represent us at industry events, forums, and CXO-level discussions.

● Mentor internal teams on best practices in programmatic, OTT/CTV, and digital ad monetization.

Ideal Candidate Profile

● 12–15 years of experience in ad-tech, digital media, or programmatic partnerships, with proven

success in monetization and large-scale alliances.

● Strong background in agency and brand partnerships, programmatic advertising (DSP/SSP, RTB,

PMP), OTT/CTV ads, and ecosystem partnerships.

● Demonstrated track record of negotiating and closing multi-crore deals across FMCG, BFSI, Auto,

Travel, and eCommerce categories.

● Ability to drive GTM strategy, P&L ownership, and revenue growth through partnerships.

● Excellent CXO-level stakeholder management and strategic negotiation skills.

● Thrives in startup environments; ability to balance strategy with execution.

Why Join Us?

● Build and scale the product. High-ownership role with direct founder visibility and impact.

● Opportunity to leverage your ad-tech and monetization expertise in shaping the hyperlocal

ecosystem.

● Competitive CTC + potential wealth creation opportunities.

● A dynamic, innovation-first culture with global ambitions.