Asst Manager - Public Relations

Job Description

Key Responsibilities Media Relations & Storytelling Build and maintain strong relationships with journalists, editors, influencers, and key media stakeholders across business, automotive, tech, and consumer verticals. Create and execute communication and public relations strategies for the brand and its products. Pitch stories proactively and respond to inbound media queries in a timely, strategic manner. Draft and distribute press releases, media advisories, and statements. Identify newsworthy hooks and trends to insert River s narrative in earned media spaces. Work with external agencies and vendors as the single point of contact. Content & Communication Develop high-quality content such as press releases, FAQs, briefing documents, spokesperson messaging, op-eds, speeches, and award entries Assist in preparing media kits, talking points, and product communication for launches and briefings Create and maintain a dynamic media coverage tracker with sentiment analysis and reporting Campaign & Event Support Collaborate with marketing to plan and execute media activities around product launches, store inaugurations, expos, and partnerships Manage press attendance and media coordination for all key River events Lead end-to-end PR campaign planning and execution, including agency management when applicable Reputation & Issues Management Monitor media, industry trends, and potential PR risks Contribute to reputation management strategies and crisis communication plans Work with internal teams to ensure consistency and accuracy in all external communication Ideal Candidate 3-4 years of full-time experience in PR or corporate communications, preferably in automotive, consumer tech, mobility, or high-growth startups Strong network of media contacts in national, regional, and digital media Experience writing and editing content across formats press releases, briefing docs, bylines Bachelor s or Master s degree in Mass Communication, Public Relations, Journalism, Media Studies, or a related field Ability to manage multiple stakeholders and work under tight deadlines Proficiency in handling PR campaigns from concept to execution Comfortable working with data and using tools like Meltwater, Cision, or similar for media tracking Willing to work on-site 5 days a week Experience working with or managing PR agencies Understanding of the Indian electric vehicle landscape and regulatory ecosystem Familiarity with regional and vernacular media handling (especially North India) Experience working on product launches, founder profiles, and corporate storytelling