Associate Vice President - Transformation & Strategy

Job Purpose

• Lead the execution of the transformation and strategic initiatives to achieve turnaround in market positioning, financial performance, and customer preferences (Load Factor).

• Manage the development of the short-term and long-term commercial strategy for Air India’s Commercial functions, such as Network, Sales & Distribution, Revenue Management, Cargo, Marketing, Loyalty & E-Commerce.

• Oversee successful and timely delivery of special projects as per AI’s needs.

• Manage the development and implementation of innovative strategies, products, and services to enhance revenue, improve customer experience, and drive competitive advantage in the market.

• Provide mentorship and direction to the Transformation & Strategy Team to enable delivery excellence across all activities.

Key Accountabilities

Strategic Activities

• Ensure delivery excellence on multiple special projects, overseeing project timelines, budgets, and outcomes to achieve strategic objectives.

• Manage the development and implementation of the overall short, mid, and long-term commercial and sub-function strategies, focusing on revenue growth, commercial cost optimization, and market expansion.

• Manage the Transformation Office, driving cross-functional initiatives aimed at optimizing operational efficiency, enhancing customer experience, and achieving strategic goals

• Execute key strategic projects and new transformation agendas identified by the Head of Transformation and Strategy to grow the business

Functional Activities

• Lead the Project Management Office (PMO) across the entire Commercial function, ensuring effective project delivery for key strategic projects.

• Provide insights and recommendations to senior leadership on potential growth areas, operational improvements, and strategic partnerships

• Foster a culture of innovation within the organization by encouraging creative thinking, ideation, and experimentation. Actively seek out and leverage emerging technologies and industry best practices to drive continuous improvement

•Build and maintain strong relationships with internal stakeholders across various departments – both within and outside Commercial

Team Management

• Manage and develop teams responsible for driving the commercial strategy & critical special projects.

Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR.

Skills Required for the role

Relationship Management Competitor Awareness

Strong Analytical Abilities Rapport Building

Problem Solving capabilities Strong Planning Skills

Attention to Detail Strategic Mindset

Decision Making skills Industry Knowledge

Key Interfaces

Internal Interfaces

Senior Management

Generate detailed reports for the CCO and senior management over strategy and plan of the function, including but not limited to major challenges, cost optimization, future requirements, financial impact, etc.

External Interfaces

Cross-functional teams & Other Partners

Coordinate and collaborate with cross-functional teams and external AI partners to execute transformation initiatives; build in appropriate contingency plans for the same