Associate Manager (Performance Marketing)

Experience Required

Key Responsibilities

• Plan, execute, and optimize paid media campaigns (Google, Meta, etc.) focused on lead generation via lead forms (not app installs).
• Develop and manage funnel strategies for high-intent lead capture with optimal CAC (Cost per Acquisition).
• Run A/B tests on creatives, landing pages, and form flows to maximize conversion rates.
• Coordinate with creative, content, and tech teams to build and improve high-converting lead capture assets.
• Track, analyze, and report campaign performance metrics to drive continuous improvement.
• Identify new opportunities and trends in performance marketing to scale lead acquisition.
  

• 3-7 years of hands-on experience in performance marketing, ideally in a B2C tech or consumer internet company.
• Proven experience running lead generation campaigns using platforms like Facebook/Instagram Lead Ads, Google Lead Forms, etc.
• Strong understanding of user funnels, conversion tracking, and performance metrics.
• Ability to interpret data and derive actionable insights using tools like Google Analytics, Excel, etc.
• Experience with tools like Meta Ads Manager, Google Ads, and other performance marketing platforms.
• Excellent communication, collaboration, and project management skills.
  

Preferred

• Experience working in a product or subscription-based company.
• Exposure to CPL (Cost per Lead) optimization.
• Familiarity with regional language campaigns (a plus, not mandatory).