Associate Growth Manager

Role & responsibilities

• Responsible for driving app-install led business growth and maximizing ROI through digital marketing campaigns on Google, Facebook & other partners campaigns.
• Develop and implement comprehensive digital marketing strategies to drive customer acquisition, retention, and revenue growth.
• Plan, execute, and optimize performance marketing campaigns across various channels, including search, social, display, and affiliate marketing.
• Conduct in-depth keyword research and audience analysis to identify target segments and optimize campaign targeting.
• Identify trends, data insights, and opportunities to improve campaign performance and drive continuous optimization.
• Conduct A/B testing and other experiments to optimize campaign elements, including ad creatives, landing pages, and bidding strategies.
• Collaborate with cross-functional teams, such as content creators, designers, and developers, to ensure alignment and cohesive campaign execution.
• Stay up to date with the latest trends and best practices in digital marketing and performance measurement.
• Program management of different actions planned to drive organic acquisitions

Preferred candidate profile

• Bachelor's degree in marketing, business, or a related field.
• Experience as a Performance Marketer or in a similar role would be helpful
• Strong analytical skills and proficiency in data analysis tools, such as Google Analytics, Google Ads, and Facebook Ads Manager.
• Excellent communication skills and ability to present complex data and insights in a clear and concise manner.
• Strong problem-solving skills and ability to think creatively to overcome challenges.
• Detail-oriented with strong organizational and project management abilities.
• Ability to work effectively in a fast-paced, dynamic environment.
• Proficiency in manipulating and analyzing complex datasets using spreadsheet software (e.g., Excel, Google Sheets).