Associate Director Sales Consumer Campaigns

As an Associate Director Sales for Consumer Campaigns at Buyerr, you will be responsible for owning revenue generation by selling high-impact creative solutions to Brand Managers and Marketing Heads. Your role will involve a blend of media-sales hunting and consultative solutioning, focusing on shaping campaign strategy, media mix, and budget constructs to deliver demonstrable ROI. **Key Responsibilities:** - **Revenue & Pipeline:** Manage an annual/new-logo target, maintain a disciplined pipeline with clear conversion metrics, and accurate forecasting. - **Consultative Solution Selling:** Lead discovery sessions with Brand/Category/Trade Marketing, design offer mechanics, determine media mix (ATL/BTL/Digital/Retail), and allocate budgets. Develop business cases and ROI models. - **Enterprise Deals:** Navigate multi-stakeholder cycles across various sectors like FMCG, Consumer Durables, Retail, BFSI, Pharma. Close complex, multi-year programs. - **Key Accounts & Upsell:** Personally manage marquee accounts, collaborate with Servicing/Delivery teams to ensure outcomes and explore expansion opportunities. - **Market Intelligence:** Stay updated on category trends, rate cards, CPM/CPC/CPA norms, and seasonal spends. Provide feedback to Product/Marketing teams for better packaging and pricing. - **Team Leadership:** Coach a team of 25 Sales/Account Managers on deal strategy, proposal creation, objection handling, and executive storytelling. **Qualifications Required:** - 12-18 years of B2B consultative sales experience, with at least 5 years in leading teams in high-velocity environments. - Preferably, 2-5 years of early-career media-sales experience, pitching marketing/advertising solutions to Brand Managers. - Demonstrated ability to design and sell campaign budgets, interpret media plans, and defend ROI. - Track record of successfully closing complex deals with multiple decision-makers, skilled in negotiation for solution pricing. - Excellent executive communication skills, adept at crafting proposals and pitches. - Fluency in English and one major Indian language, with willingness to travel approximately 50% of the time. **Education:** - Bachelor's degree in Mass Communication, Advertising, Marketing, or Media Studies. - MBA/PGDM in Marketing or Media is preferred. In addition to the key responsibilities and qualifications mentioned above, exposure to technologies like Mar-tech, CRM, Mobile-tech, automation, AI, and experience in sectors such as FMCG, Automotive, BFSI, Pharma, would be beneficial. Exposure to ISO-oriented delivery environments is also a plus.,