Associate Director Planning - Offline Media

Role Overview:

We are looking for an experienced TV & OOH Planner to lead our television and out-of-home (OOH) media planning and execution. This role will involve managing overall media budgets, collaborating closely with internal teams and clients, and driving data-driven strategies to deliver optimal results. The candidate should have a strong background in media agency environments, with experience leading small teams.

Key Responsibilities:

Media Strategy & Planning

o Lead the planning and execution of TV and OOH campaigns for key clients.

o Develop annual and campaign-specific media strategies that align with client objectives and budgets.

Client Management

o Act as the primary point of contact for all client conversations on TV, OOH planning and overall media Budgets.

o Provide insights, recommendations, and performance updates to build strong client relationships.

Budget Management

o Manage and optimize allocated media budgets to maximize ROI.

o Track and report spends with accuracy and transparency.

· Team Leadership

o Lead and mentor a team of 1-2 members, ensuring quality outputs and timely deliverables.

o Provide training and guidance to upskill team members in media planning best practices.

Performance & Reporting

o Monitor campaign performance and share actionable insights for optimization.

o Prepare and present regular performance reports for internal and client reviews.

· Collaboration

o Work closely with buying, analytics, and creative teams to ensure holistic media solutions.

Required Skills & Qualifications

· 6–8 years of experience in media agencies, specializing in TV and OOH planning.

· Strong understanding of media planning tools (e.g., BARC, TAM, OTS analysis, mapping tools).

· Proven experience in managing media budgets and delivering optimized plans.

· Excellent communication and presentation skills to handle client discussions effectively.

· Demonstrated experience leading a team of at least 2–3 members.

· Strong analytical and negotiation skills with a data-driven approach to planning.

· Ability to work under pressure and manage multiple projects simultaneously.

Preferred

· Experience working with consumer electronics or handset brands.

· Familiarity with cross-platform campaign integration (digital + offline