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Associate Director Category Customer Strategy,Entertainment Ad Sales

Associate Director Category Customer Strategy,Entertainment Ad Sales

Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Viacom18

8 - 10 years

10 - 12 Lacs

bengaluru

Posted:1 week ago| Platform:

Apply

Skills Required

business administration networking analytical ad sales development lead manager technology strategy development associate director gaming data interpretation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Summary

Experienced Category Go-To-Market (GTM) Managers to lead the strategy and execution of the ecommerce, fashion & lifestyle, and gaming across TV and Digital platforms. The role will be responsible for developing and executing data-driven go-to-market strategies, optimizing growth, and driving impactful partnerships in the above-mentioned sectors within the entertainment industry

Key Responsibilities

GTM Strategy Development- Lead the creation and execution of GTM strategies for both TV and Digital, ensuring alignment with broader business goals.
Industry view and Analysis - Continuously monitor industry trends, new launches and campaigns, target consumers, key KPIs being driven by clients, business outcomes etc. to refine our solution offerings. Analyze data to identify opportunities, optimize media plans, and improve performance.
Act as a media consultant for clients:
Build brand or product specific media narratives for CMOs and brand/product/category managers at clients end.
Understand the requirements for brands and campaigns; and recommend relevant solutions in line with business objectives.
Data-Driven Decision Making- Leverage market insights and sales data to inform strategic direction, providing actionable recommendations to leadership.
Cross-Functional Collaboration- Proactively work & collaborate & enable the Ad Sales teams, Product and Revenue Strategy teams and Content teams to ensure the successful execution of GTM strategies and initiatives

Skills & Attributes for success

Strong analytical and data interpretation skills to drive informed, strategic decisions. Ability to thrive in a fast-paced, dynamic environment while delivering on strategic goals.
Excellent communication skills, including experience in creating and presenting strategic decks to senior leadership.

Preferred Education & Experience

Master of Business Administration (MBA) - Marketing, 8-10 years of experience in Go-To-Market strategy, with a focus on the specific category

About Us

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.

If you would like more information about how your data is processed, please contact us.

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Associate Director Category Customer Strategy,Entertainment Ad Sales