Associate Director

Role Overview: You will be a Senior Manager in the Marketing Automation B2C team at The Strategy & Consulting Global Network Song Practice of Accenture. Your role will involve providing transformation services to clients in the areas of marketing, sales, and services. By optimizing marketing, sales, and customer service strategies, you will help clients become living businesses and drive positive impacts on business metrics. Key Responsibilities: - Lead the implementation and optimization of Sprinklr Marketing, utilizing AI-driven automation for campaign execution, content planning, and omnichannel engagement. - Integrate Sprinklr Social Listening with marketing platforms to create data-enriched, sentiment-driven campaigns for enhanced personalization and engagement. - Analyze consumer sentiment and brand perception using Sprinklr's AI-powered Social Listening, feeding actionable insights into marketing automation workflows for real-time campaign optimization. - Assess marketing performance across various channels and refine strategies using AI and predictive analytics. - Develop omnichannel campaign strategies influenced by social listening insights, ensuring effective content creation, audience segmentation, and media spend allocation. - Advise clients on MarTech/AdTech stack optimization and ensure seamless integration between Sprinklr's Unified CXM platform and leading marketing automation tools for end-to-end campaign orchestration. - Design AI-driven customer engagement frameworks based on real-time consumer insights to trigger contextual marketing actions across digital channels. - Collaborate with cross-functional teams and ecosystem partners to drive scalable and insight-driven marketing solutions. - Drive business development and thought leadership by shaping client proposals and identifying new opportunities leveraging Sprinklr's Social Listening and Marketing capabilities. Qualification Required: - Understanding of MarTech/AdTech Platforms and integrations - Strong understanding of customer experience management and marketing automation - Cross-functional collaboration skills - Experience in campaign automation, content planning, Sprinklr Marketing & Social Listening About the Company: Accenture's Strategy & Consulting Global Network Song Practice collaborates with leading global clients to transform customer engagement across sales, service, and marketing. As a Senior Manager in the Marketing Automation B2C team, you will play a strategic role in designing, implementing, and optimizing Sprinklr Marketing solutions while driving broader MarTech and AdTech initiatives. (Note: The additional information section has been omitted as it contains specific requirements and experience details not directly related to the job description provided.),