Associate Campaign Manager (CLM In-App Marketing)
Location: Bangalore
Experience: 4-6 years
What is Muthoot FinCorp ONE
Muthoot Fincorp ONE, is a fintech startup and SBU of Muthoot FinCorp Ltd., building a financial ecosystem where customers can access relevant and reliable digital services across an expansive range of digital financial products in segments like Lending, Saving Investment, Protection, and Remittance.
Our products are designed to ensure a simple, reliable, and responsive financial environment for our customers. Envisioned to be the most trusted financial service provider, our app has an easy-to-use interface aimed to enhance user experience and comfortable navigation.
Our promoter, Muthoot FinCorp Ltd., is one of the most reputed names in the Fintech industry and has the customers trust in diverse segments like Financial Services, Automotive, Hospitality, Alternate Energy, Real Estate, and Precious Metals.
We continue to uphold the values of our parent, the Muthoot Pappachan Group by providing you with easily accessible services, replete with our unmistakable quality.
Muthoot FinCorp ONE believes in an ownership driven startup culture, where cumulative success is paramount, and each team member is valued and nurtured.
What can you expect
Build the future, Today - Build for scale in an ever-expanding marketplace
Attractive compensation - Attractive salaries and benefits
Perks other benefits - Wholesome well-being and personal satisfaction
Work with the brightest minds in the industry - Premium colleges, great pedigree and amazing teams
Dynamic work environment: Stable yet exciting - Constant challenges that test the best in you
Fast-paced growth - Wide exposure, and terrific mentors to accelerate professional growth
Role Overview:
Muthoot FinCorp One is seeking an experienced Associate Campaign Manager with at least 3 years of expertise in lifecycle marketing (CLM), in-app engagement, marketing automation and project management. The candidate will play a pivotal role in shaping customer experiences, optimizing Martech tools, and executing retention-focused strategies to improve key business outcomes. If you excel at data-driven decision-making, automation-led marketing, and delivering measurable results, we want to hear from you.
Key Responsibilities:-
Lifecycle Marketing CLM Excellence
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Design and implement customer lifecycle management (CLM) strategies to guide users across the entire customer journey from onboarding to repeat transactions.
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Develop customer segmentation strategies to create highly personalized experiences for distinct cohorts (e.g., new users, high-value customers, churn-risk users).
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Conceptualize and execute reactivation and win-back campaigns to recover dormant or inactive customers.
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Launch loyalty-building initiatives that encourage repeat transactions, upselling, and cross-selling opportunities.
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Leverage behavioral and transactional data to predict customer needs and deliver timely, relevant communication.
Automation Martech Ownership
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Own and manage Martech platforms, ensuring integration and optimal usage for campaign automation.
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Design and maintain automated workflows for lifecycle campaigns, such as onboarding journeys, retention triggers, and upsell/cross-sell initiatives.
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Partner with data and tech teams to enhance data pipelines and enable real-time personalization.
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Explore and implement new Martech solutions or platform features to keep campaigns innovative and impactful.
Strategic Campaign Planning Execution
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B uild detailed campaign calendars aligned with business objectives, seasonal trends, and user behavior.
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Design multi-channel campaign strategies leveraging push notifications, in-app messages, Whatsapp, and SMS to increase retention and engagement.
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Use data-driven A/B testing and experimentation to refine campaigns for maximum ROI.
In-App Engagement Optimization
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Identify critical drop-off points in the app journey and implement strategies to address these gaps.
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Collaborate with the product team to ensure seamless integration of marketing efforts into app features.
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Continuously refine in-app messaging strategies to increase session duration and drive feature adoption.
Data Analysis Performance Measurement
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Monitor and report on critical KPIs like retention rates, churn, app session duration, and customer lifetime value (CLV).
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Analyze campaign performance to derive actionable insights and improve future strategies.
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Present detailed reports and dashboards to stakeholders, highlighting results, challenges, and opportunities.
Collaboration Stakeholder Management
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Act as the Growth team s primary representative for lifecycle and automation discussions with cross-functional teams.
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Work closely with brand, product, partnerships, and tech teams to deliver aligned and effective marketing initiatives.
I nnovation Continuous Improvement
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Stay updated on trends in lifecycle marketing, Martech, and consumer behavior.
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Experiment with new tactics and technologies to enhance marketing effectiveness and user satisfaction.
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Champion a culture of creativity and innovation within the Growth team.
Required Skills Qualifications:
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Minimum 3 years in lifecycle marketing, CLM, or in-app marketing.
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Proficiency in platforms like MoEngage, Appsflyer, or similar.
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Expertise in campaign planning, data analysis, and performance optimization.
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Proficient in Excel.
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Strong ownership, creativity, and collaboration abilities.
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Experience in fintech or digital-first businesses is preferred.
Why Join Us
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J oin Muthoot FinCorp One, the digital transformation arm of Muthoot FinCorp, and work at the forefront of innovation.
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Lead high-impact projects that shape customer retention strategies across a diverse portfolio.
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Be part of a dynamic, growth-driven team with opportunities for advancement in a rapidly evolving industry .
