Associate / Assistant General Manager (AGM)

The Associate/Assistant General Manager (AGM) plays a crucial role in driving the overall success of our [Company Name] operations within the assigned territory/region. As an AGM, you will report directly to the General Manager and be responsible for overseeing daily operations, managing teams, achieving sales targets, and optimizing distribution strategies within the Fast-Moving Consumer Goods (FMCG) sector. Your role will involve ensuring efficient execution of sales strategies, maximizing market penetration, and fostering strong relationships with key accounts and retailers. Your key responsibilities will include overseeing daily operations to ensure smooth and efficient workflow. You will manage and mentor a team of sales representatives, providing training and support to help them achieve and exceed assigned sales targets through effective planning and execution. Developing and implementing sales strategies for both B2B and B2C channels, optimizing the route-to-market strategy, managing key accounts, and engaging with retailers to drive sales and improve brand visibility will be essential aspects of your role. Conducting regular market analysis to identify opportunities and address challenges, preparing sales forecasts and reports using sales MIS and data analytics, monitoring and managing sales budgets effectively, and ensuring compliance with company policies and procedures will also be part of your responsibilities. Collaboration with other departments such as marketing and supply chain to achieve overall business objectives, as well as conducting regular audits using audit technology to maintain data accuracy and identify areas for improvement, will be key aspects of your role. You should be proficient in Microsoft Office Suite (Excel, Word, PowerPoint), have experience with CRM software and Customer Management Systems, possess strong data analysis skills, familiarity with sales forecasting and budgeting tools, understanding of FMCG distribution channels and logistics, proficiency in using sales MIS and data analytics tools, experience with audit technology and procedures. You should hold a Bachelor's degree in Business Administration, Marketing, or a related field, along with a minimum of [Number] years of experience in a sales and/or management role within the FMCG industry. Your skills and experience should include team leadership, deep understanding of FMCG distribution channels, team management, success in B2B and B2C sales environments, expertise in managing and optimizing various sales channels, knowledge of primary and secondary sales processes, experience in route to market optimization, ability in sales target planning and execution, proven track record of increasing market share and brand visibility, excellent skills in key account management, ability to engage retailers effectively, experience in providing training to sales teams, proficiency in sales MIS, experience with customer management systems, strong analytical skills, and experience using data analytics and audit tools.,