Assistant Marketing Manager

About Company

We are a long-established company with a proven track record of excellence and reliability. While deeply rooted in our legacy, our focus remains on innovation and growth, constantly evolving to meet the needs of our customers and markets. Our commitment to quality and forward-thinking ensures we stay ahead in an ever-changing industry.

• We are looking for an Assistant Marketing Manager to help grow MAS Foods.
• You will plan and run marketing campaigns, support product launches, and work on both online and offline marketing activities.
• You will also help improve our packaging, pricing, and in-store communication. This role involves working closely with different teams like sales, design, and product development.
• Were looking for someone with 45 years of marketing experience in FMCG, who is creative, organized and a good communicator.

Roles & Responsibilities:

Marketing Strategy & Planning:

• Execute annual strategic plans to increase market share, achieve targeted growth, and maintain the long-term health of the brand.
• Identify opportunities for enhanced products and/or extensions to new customer segments.
• Work with internal and external research teams to identify consumer trends, gather insights, and develop relevant concepts.

Campaigns & Communication:

• Plan, execute, and track performance of marketing campaigns across different channels.
• Plan and execute ATL & BTL marketing strategies and communication plans for the brand.
• Oversee and approve marketing materials, from website banners to hard copy brochures and other materials.
• Develop in-store communication strategy (POS, promotions, loyalty programs).
• Work closely with marketing, design, sales, creative, and media teams to ensure brand consistency and effective implementation across all touchpoints.

Product Launch:

• Execute product launches by taking ownership of through communication, pricing, consumer engagement, and brand-building opportunities.

New Product Development:

• Support new product development.
• Assist in packaging inputs and pricing strategies.

Skills and Experience:

• Strong grasp of traditional channels creative thinker with strong analytical and problem-solving skills.
• Background in sales and marketing are preferred.
• Experience in ATL & BTL activities.
• Experience in managing and coordinating with distributors, retailers, and sales teams.
• Proficiency in tracking market intelligence, and competition benchmarking.
• Tamil Nadu, Andra Pradesh market experience is a bonus.
• Knowledge of Tamil and Telugu is a bonus.
• Strong communication and relationship-building skills.