Assistant Marketing Manager

RESPONSIBILITIES:

• To effectively manage all short term and long term brand plans, across the complete marketing mix, working closely with team members in Product Development, PR and Sales.

• To be responsible for the development and execution of comprehensive brand plans that demonstrates knowledge of trends, positioning, rationale and the brand's role in the category.

• Brand building through meaningful storytelling, campaigns, and effective marketing strategies.

• GTM strategies for new product launches

• Identify new and emerging marketing channels.

• To be accountable to the Commercial Director for the protection of brands and the sign off of all brand guidelines and prepare monthly / quarterly reports on budgets.

• To oversee the management and awareness of brand / product launches on time.

• To manage the digital strategy and content direction for all brands.

• To proactively ensure the creation of marketing collateral for trade, consumer and online is being developed in line with plans.

• Analyze consumer behavior to determine brand direction.

• Monitor competition and market analysis to ensure brand retains and grows market share position.

• Develop International brand strategies with guidelines for brand presentations, execution for awareness, product sales and social media.

• To be responsible for the communication of clear and consistent brand messaging and tone of voice.

• To be accountable for managing multiple projects within agreed timescales.

• To be responsible for the management of external contacts including PR Agency, Creative Agency, Focus Groups etc.

• To monitor brand performance, using sales, financial, market and consumer data.

• To be responsible for ensuring marketing spend is in line with the budget.

• Setting, monitoring and reporting on teams' goals and objectives.

REQUIREMENTS:

• Minimum Qualification Any degree/preferably MBA (marketing).

• Should have 5 to 10 years of relevant experience.

• Led marketing for a fast growing brand.

• Mix of online and offline marketing experience.

• Passionate about building and growing brands.

• Excellent verbal and written communication skills.

• Expertise of working in Rural/Semi Urban markets.

• Should have fluency in English and other local languages.

• Should be familiar with manufacturing of MATTRESSES manufacturing and marketing.

• Candidates having exposure in the Manufacturing industry will be an added advantage.