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Assistant Manager Social Listening

Assistant Manager Social Listening

ITC

10 - 12 years

27 - 32 Lacs

Kolkata

Posted:3 months ago| Platform:

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Skills Required

Social media marketing Analytical skills Shorthand digital analytics Social media Market research FMCG Continuous improvement Monitoring Analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

JOB PURPOSE: Design, develop and deliver key business insights by leveraging digital analytics across social media platforms PRINCIPAL RESPONSIBILITIES: - Sharing qualitative analytics on conversations pertaining to brands across paid and non paid platforms - Supporting the innovation funnel through digital scanning of categories across different languages and geographies and recommend actionable steps forward - Enabling continuous improvement by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information - Working closely with key stakeholders in Marketing to understand the business use cases for social listening - Creating comprehensive social media monitors to generate business insights into actionable recommendations. - Developing, conducting, and interpreting analytic solutions using data from social listening tools including volume, sentiment, conversation drivers, influencers, etc. KNOWLEDGE AND SKILL REQUIREMENTS: - Must have decent understanding of social analytic platforms. - Hands on experience on cross channel Social Media marketing, listening, monitoring and engagement. - Proficiency in English, including social media shorthand. - Should have knowledge on how to handle the response management for brands. - Excellent written and verbal communication skills. - Excellent presentation, interpersonal and analytical skills. PREVIOUS EXPERIENCE: 10 +years of relevant experience QUALIFICATIONS: Bachelors / B.Tech with 10+ years of strong and relevant experience.

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Assistant Manager Social Listening