Assistant Manager - Paid Media

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across Google Ads & Meta Ads.
• Manage performance-driven campaigns – including Search, Display, and Lead Generation. Handle branding campaigns – including YouTube, Display, and Video Awareness Campaigns.
• Monitor, analyze, and optimize campaign performance based on key metrics like CTR, CPA, ROAS, and conversion rates. Conduct A/B testing to improve ad creatives, targeting, and messaging.
• Work closely with creative teams to develop engaging ad copies and visuals.
• Generate regular reports and insights to improve campaign effectiveness.
• Stay updated with industry trends, platform updates, and best practices.
  

Required Skill Set

• Proficiency in Google Ads & Meta Ads.
• Strong knowledge of Search, Display, and Lead Generation campaigns.
• Experience managing YouTube, Display, and Video Awareness campaigns.
• Analytical mindset with expertise in Google Analytics, Meta Business Suite, and other tracking tools.
• Hands-on experience in campaign optimization and performance analysis.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
  

Previous Experience & Industry Background

• 2-4 years professional experience in strategic planning
• Media, Brand
  

Qualifications & Languages

• Bachelor’s or Master’s degree in Business, Marketing or Advertising
• Languages: English (Intermediate)
  

Soft Skills & Competencies

• Managing execution
• Being authentic and open
• Being flexible and adaptable
• Media and media planning
• Mx Expert (Connection, Context, Content)
• Omnichannel
• Strong knowledge of partners and suppliers (Media / Tech / Data / Content)
• Advanced Programmatic
• OSEP