Assistant Manager - Paid Media

You will be responsible for planning, executing, and optimizing paid media campaigns across Google Ads & Meta Ads. This includes managing performance-driven campaigns such as Search, Display, and Lead Generation, as well as handling branding campaigns like YouTube, Display, and Video Awareness Campaigns. Your role will involve monitoring, analyzing, and optimizing campaign performance based on key metrics like CTR, CPA, ROAS, and conversion rates. A/B testing will be conducted to improve ad creatives, targeting, and messaging. You will collaborate closely with creative teams to develop engaging ad copies and visuals. Additionally, you will generate regular reports and insights to enhance campaign effectiveness while staying updated with industry trends, platform updates, and best practices. To excel in this role, you should possess proficiency in Google Ads & Meta Ads, along with a strong knowledge of Search, Display, and Lead Generation campaigns. Experience in managing YouTube, Display, and Video Awareness campaigns is essential. An analytical mindset and expertise in tools such as Google Analytics, Meta Business Suite, and other tracking tools are required for campaign optimization and performance analysis. You should be able to work in a fast-paced environment and manage multiple campaigns simultaneously. The ideal candidate will have 2-4 years of professional experience in strategic planning within the Media and Brand industry. A Bachelors or Masters degree in Business, Marketing, or Advertising is preferred. Proficiency in English (Intermediate) is necessary. In addition to technical skills, soft skills and competencies are crucial for success in this role. These include managing execution effectively, being authentic and open, demonstrating flexibility and adaptability, having expertise in media and media planning, being an expert in Mx (Connection, Context, Content), understanding omnichannel strategies, possessing strong knowledge of partners and suppliers in Media, Technology, Data, and Content, and having advanced expertise in Programmatic and OSEP.,