Assistant Manager - Paid Media

Pivot Roots, a Havas company, is looking for a Paid Media Specialist with 2-4 years of experience to manage and optimize digital campaigns across Google and Meta platforms. The ideal candidate should have hands-on experience in performance marketing (lead generation) as well as branding campaigns focused on awareness and engagement.

Key Responsibilities:

• Plan, execute, and optimize paid media campaigns across Google Ads Meta Ads.
• Manage performance-driven campaigns - including Search, Display, and Lead Generation. Handle branding campaigns - including YouTube, Display, and Video Awareness Campaigns.
• Monitor, analyze, and optimize campaign performance based on key metrics like CTR, CPA, ROAS, and conversion rates. Conduct A/B testing to improve ad creatives, targeting, and messaging.
• Work closely with creative teams to develop engaging ad copies and visuals.
• Generate regular reports and insights to improve campaign effectiveness.
• Stay updated with industry trends, platform updates, and best practices.

Required Skill Set:

• Proficiency in Google Ads Meta Ads.
• Strong knowledge of Search, Display, and Lead Generation campaigns.
• Experience managing YouTube, Display, and Video Awareness campaigns.
• Analytical mindset with expertise in Google Analytics, Meta Business Suite, and other tracking tools.
• Hands-on experience in campaign optimization and performance analysis.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Previous Experience Industry Background

• 2-4 years professional experience in strategic planning
• Media, Brand

Qualifications Languages:

• Bachelor s or Master s degree in Business, Marketing or Advertising
• Languages: English (Intermediate)

Soft skills Competencies

• Managing execution
• Being authentic and open
• Being flexible and adaptable
• Media and media planning
• Mx Expert (Connection, Context, Content)
• Omnichannel
• Strong knowledge of partners and suppliers (Media / Tech / Data / Content)
• Advanced Programmatic
• OSEP