Assistant Manager - Marketing

4 - 8 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

You will be working as an Assistant Manager - Marketing in our team, supporting the planning and execution of marketing strategies for our real estate projects. Your responsibilities will include managing campaigns, coordinating with internal and external teams, analyzing market trends, and enhancing brand visibility to attract and convert potential clients. You will assist in developing and executing integrated marketing campaigns (online & offline) for residential/commercial projects. Working closely with sales, digital, creative, and external agencies is key to ensuring timely and effective campaign execution. Managing content creation, brochures, hoardings, and other promotional materials will also be part of your role. Your tasks will involve organizing and managing property launches, events, exhibitions, and on-ground activations. Additionally, you will oversee the company's digital presence (website, social media, listings, etc.) and collaborate with digital teams for lead generation efforts. Tracking and analyzing campaign performance, ROI, and customer insights to prepare performance reports will be a crucial aspect of your work. Conducting market research, competitor analysis, and consumer behavior studies to optimize marketing efforts is also part of your responsibilities. You will be tasked with monitoring brand consistency across all marketing channels and touchpoints, as well as supporting the marketing manager in budget planning and vendor negotiations. To excel in this role, you should hold a Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred) with at least 3-5 years of experience in marketing, preferably in the real estate or construction sector. A strong understanding of marketing principles, branding, and lead generation strategies is essential. Knowledge of digital marketing tools and platforms such as Google Ads, Facebook Ads, SEO, and CRM systems is also required. Excellent communication, project management, and organizational skills are necessary for this position, along with the ability to work under pressure and manage multiple projects simultaneously. Proficiency in MS Office is expected, while knowledge of design tools like Photoshop/Canva is a plus. Preferred skills for this role include prior experience working with real estate developers or property consultancies, familiarity with real estate sales cycles, and customer acquisition strategies, as well as strong vendor management and negotiation skills. This is a full-time, permanent position that requires in-person work at our designated location.,

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