Assistant Manager – LinkedIn Lead Generation (Paid Ads)

Location: Gurgaon

Department: Performance Marketing / Growth

Apply: Immediate Joiner Only

Experience: 3–5 Years

Assistant Manager – LinkedIn Lead Generation (Paid Ads)

LinkedIn Paid Lead Generation

· Plan, launch, and manage end-to-end LinkedIn Paid campaigns (Sponsored Content, Lead Gen Forms, Message Ads, Dynamic & Text Ads).

LinkedIn Campaign Manager

·  Own budgets, bidding, pacing, and daily campaign performance monitoring to maximize ROI.

·  Write strong B2B-focused ad copy and collaborate with designers for high-converting creatives.

LinkedIn Lead Gen Forms

ABM-Focused Targeting & Campaigns

·        Create targeted account-based lead generation strategies for high-value accounts.

Target Account Lists (TALs)

·        Run multi-layered ABM campaigns using LinkedIn ads + retargeting + personalized content.

·        Use ABM or native tools (Demandbase, 6sense, etc.) to measure engagement and influence.

Performance Tracking & Optimization

·        Track daily metrics: CTR, CPL, CVR, CPA, lead quality, and LinkedIn lead form performance.

·        Conduct A/B tests across ad formats, creatives, audiences, and landing pages.

·        Prepare weekly/monthly performance dashboards with clear insights and next-step actions.

·        Measure ABM metrics: account engagement, pipeline contribution, and ROAS.

Qualifications & Skills

B2B LinkedIn Lead Generation campaigns

LinkedIn Campaign Manager

·        Experience with CRM platforms (HubSpot/Salesforce preferred).

Google Analytics

·        Knowledge of ABM tools (Terminus, Demandbase, 6sense) is a strong plus.

·        Ability to work with creative teams to develop compelling ads.

📩 How to Apply

shobhit.kumar@radicalminds.in