Assistant Manager Category Management (International Business)

Role & responsibilities

Job Title: Assistant Manager Category Management

Department: Exports

Location: Bengaluru HO

Reports To: Manager – Exports

Role Purpose -

To drive Category Brand Growth and Profitability for the Foods & Beverages portfolio in International Markets. The role involves crafting business approach for the category, and collaborating cross-functionally to ensure successful achievements in export geographies.

Key Responsibilities

1. Portfolio Management

• Identify gaps in assortment and initiate development/adaptation of SKUs sizes for relevant overseas markets and consumers (Eg. GCC the Diaspora is majorly Malayali, Canada the Diaspora is majorly Punjabi)
• NPD (new product development). Assortment planning and launch new variants, formats and skus based on consumer needs in different geographies
• Designing and coordinating Packaging projects with internal and external stakeholders

2. Brand Marketing & Activations

• Planning of ATL campaigns for overseas markets, in close coordination with internal Brand team(for content i.e. films/creatives/artworks), Media & Digital team (for media buying and scheduling), Export Sales team (for market insights, execution and feedback).
• Design and execute campaigns within assigned budgets in co-ordination with internal & external stakeholders
• Ensure brand guidelines are adapted suitably for export regions without diluting core identity
• Handle designing and execution of Branding elements in Trade Show participation

3. Competition Analysis

• Conduct Monthly/quarterly analysis of competition through port data, Online/E-Commerce reviews & insights from Export sales team about the relevant overseas markets
• Prepare relevant data which will aid in both overall business as well as country/category specific pricing decision making

Qualifications & Experience

• Bachelor's/Master’s degree in Business, Marketing, International Trade
• 4-5 years of FMCG industry experience, with a focus on category management, shopper marketing
• Some understanding of international food regulations, labeling requirements, and distribution dynamics
• Capability to manage and work with media agencies

Key Skills & Competencies

• Analytical mindset with Strategic orientation
• Strong project management execution and cross-functional coordination
• Agility in handling fast-paced business and competition landscape
• Excellent communication, presentation, and stakeholder management
• Proficient in MS Excel, PowerPoint

Preferred candidate profile