Assistant General Manager

• Strategic Planning:

• Develop and execute the buying and merchandising strategy aligned with overall business goals.
• Lead seasonal and annual product range planning in line with market trends and customer insights.
• Set departmental objectives, KPIs, and targets.

• Buying and Merchandising

• Oversee merchandise planning for all categories - Men's, Women's, and Kidswear.
• Analyze historical sales data and trends to forecast future demand.
• Create and manage Open to Buy (OTB) budgets across categories and brands.
• Ensure optimal stock allocation and replenishment planning at store and warehouse level.
• Monitor KPIs: sell-through %, stock turns, margins, ageing, markdowns.

• Coordination & Execution:

• Coordinate with Design, Buying, Retail Ops, and Supply Chain teams for seamless product lifecycle execution.
• Ensure timely intake and launch of merchandise across channels (EBO, MBO, online).
• Drive liquidation of slow-moving stock across channels using pricing, discounting, and bundling strategies.
• Collaborate with the sales and store teams to push old stock through promotions and incentives.
• Ensure optimal stock mix (depth vs width) and avoid overbuying at SKU level.
• Liaison with Finance dept on inventory valuation and write-offs when needed.

• Market and Trend Analysis:

• Keep update about industry trends, competitor product strategies, pricing, and assortments and market shifts.
• Use insights to inform product strategy and positioning.

• Systems & Processes:

• Leverage ERP/MIS systems for data-driven planning and execution.
• Recommend and implement improvements in planning and inventory management tools.

• Product Knowledge & Sales Team Training

• Collaborate with the marketing and retail operations teams to ensure the sales staff are well-informed on product features, benefits, and brand stories.
• Organize regular product training sessions, including seasonal briefings and detailed product walkthroughs.
• Track the effectiveness of training in terms of sell-through and product understanding at store level.

Candidate must have worked in all categories like men, women and kids apparels.

Share your cv - hrcommunications@samarthlifestyle.com