Assistant Brand Manager

Job Title: Assistant Manager - Brand (Furniture Division)

Experience: 2+ years on Brand Marketing (including Digital Marketing)

Reporting: Sr. Manager - Brand

Location: Andheri, Mumbai

About Nilkamal Furniture:

Nilkamals association with furniture needs no introduction. With a strong legacy of quality, Nilkamal is a market leader in the furniture category and the worlds largest manufacturer of plastic moulded furniture.

Job Summary:

We are seeking a results-driven marketing professional to join our dynamic team at Nilkamal Furniture. This role demands a creative and analytical thinker who can plan, execute, and optimize advertising campaigns, including digital - through close collaboration with the agency. The ideal candidate will be skilled at translating insights into actionable strategies, identifying growth opportunities, and consistently delivering performance-oriented results.

Key Responsibilities:

• Brand Presence & Marketing: Strengthen the brand presence across BTL and digital touchpoints social media, search, influencer collaborations, and content marketing in line with business objectives.

• Content Strategy & Execution: Build and manage a strong content pipeline, ensuring timely and engaging deployment to enhance brand awareness and consumer engagement.

• Performance Tracking: Measure, analyse, and report ROI of marketing initiatives to maximize efficiency and ensure investment in the right channels and resources.

• Market Intelligence: Track market trends, consumer preferences, and competitor activities to provide actionable insights for brand strategies and creative innovation

• Strategic Support: Support the Sr. Manager in brand strategy development, ad campaign shoots, and annual marketing planning

• Creative Development: Collaborate with the in-house Sr. Designer to deliver impactful trade marketing programs and brand creatives

• On-ground Activation: Plan and execute brand activations, trade shows, and exhibitions in coordination with the sales team to maximize visibility and engagement

• Operational Excellence: Manage budgets, vendors, and stakeholders to ensure smooth execution of all marketing programs

• Thought Leadership: Act as a subject matter expert, contributing insights during planning sessions and internal reviews

Preferred Qualifications:

• Experience in building and executing brand campaigns while working with advertising/digital agencies or brand marketing teams

Required Skills & Qualifications

• MBA/PGDM in Marketing or related field

• 2+ years of relevant experience in brand marketing, with a good exposure to digital marketing

• Hands-on experience in social media, content marketing

• Strong operational/coordination skills to manage vendors, agencies, influencers, and internal stakeholders

• Creative mindset with an eye for detail and trends

• Excellent communication, project management, multi-tasking abilities and stakeholder management skills