Assistant Brand Manager Marketing

As an Assistant Brand Manager for Fresh Dairy at our Chennai Corporate office, you will be expected to have a minimum of 5-6 years of experience in Marketing & Brand Management, preferably from a Dairy/Food FMCG background, with at least 2 years of sales experience. Your key role deliverables will include analyzing data to identify issues and growth opportunities, creating and executing marketing campaigns, promotions, and BTL activations to drive sales and attract customers across various channels. You will be responsible for initiating marketing research and competition analysis leading to clear actionable brand plans, ensuring consistent brand messaging, and communicating the brand's unique value proposition. Additionally, you will strategize and execute online and offline promotions, design and implement the Online Content Strategy with a digital agency, and coordinate with various agencies - Creative, digital to put together compelling brand messaging. Tracking and analyzing the performance of media campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity will also be part of your responsibilities. Key skills required for this role include a data-driven approach, understanding of research, strong analytical skills mindset to interpret data, attention to detail, mastery of written, verbal, and presentation skills, flair for translating insights into consumer-led actionable, understanding of various media vehicles and how to measure them, P&L/Financial understanding, and familiarity with the latest marketing technologies and tools. To qualify for this position, you should have an MBA/Post-graduate degree in Business Marketing/Advertising. If you are passionate about brand management, marketing, and driving sales through innovative strategies, we look forward to receiving your application.,