ASO Executive / ASO Specialist

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We’re Hiring: ASO Executive / ASO Specialist

📍 Location: On-site – Ahmedabad

💼 Experience: 2+ years in ASO or Digital Marketing

💰 Salary: ₹20,000 – ₹70,000/month (based on experience & performance)

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About the Role

We’re looking for a data-driven and creative ASO Specialist to own our app store presence across iOS and Android platforms. You’ll be responsible for improving organic visibility, conversion rates, and install growth through keyword optimization, creative testing, metadata management, and experimentation.

You’ll collaborate closely with design, product, analytics, and marketing teams to build and scale our organic acquisition engine globally.

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Key Responsibilities

Conduct keyword research to optimize app titles, subtitles, keywords, and descriptions.

Manage A/B testing for icons, screenshots, videos, and store descriptions.

Monitor and report key metrics: impressions, downloads, CVR, keyword rankings, etc.

Collaborate with designers to create engaging store creatives using Canva, Photoshop, or Figma.

Stay updated with ASO trends and algorithm changes across Apple App Store and Google Play.

Implement localized app listings for international markets.

Partner with paid UA and marketing teams to align messaging and growth goals.

Manage app reviews, generate backlinks, and track user feedback to improve visibility.

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What You Bring

2+ years of proven ASO experience in B2C mobile apps (health, finance, productivity, etc.).

Deep understanding of App Store and Play Store ranking algorithms.

Hands-on experience with ASO tools: AppTweak, MobileAction, Sensor Tower, AppFollow, or AppRadar.

Knowledge of keyword optimization, metadata structuring, and CVR drivers.

Strong written English and ability to write compelling, user-centric copy.

Analytical mindset with proficiency in Excel / Google Sheets for data reporting.

Creative eye for visuals and comfort using Canva, Photoshop, or Figma.

Familiarity with AI tools (like ChatGPT) is a plus.

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Nice to Have

Experience with Apple Search Ads and how it complements ASO.

Background in SEO or User Acquisition (UA).

Knowledge of Firebase, GA4, App Store Connect, and Play Console analytics.

Experience launching and localizing apps across global markets.

ASO or Digital Marketing certifications are a plus!

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Interested?

• Send us a DM or email your resume today — or tag someone who’d love to be part of a fast-growing mobile app team revolutionizing the App Store Optimization space!