Art Director

� The Role As an Art Specialist at Turno, you will co-lead the visual identity and creative direction of the brand—working hand-in-hand with our content and strategy team. Your focus will be on creating visual campaigns and content that speak directly to Tier 2/3 and rural Indian markets—in languages, styles, and emotions that matter to them. This is not just about aesthetics. It’s about storytelling through accessible, inclusive design that helps auto drivers understand, believe in, and choose EVs confidently. � � Key Responsibilities ● Own the visual execution of Turno’s brand identity across platforms—from hoardings to website banners to in-store signage. ● Translate strategic briefs into visual campaigns that are regionally resonant and functionally clear. ● Develop creative assets for digital (social, video), print (leaflets, banners), and retail (storeboards, vehicle branding). ● Collaborate with copywriters and marketing teams to deliver 360° campaigns tailored for local audiences. ● Build and manage a local design system—color palettes, iconography, layouts—that can scale across multiple towns and languages. ● Lead the art direction of educational content—how-to guides, EV explainer infographics, EMI flow visuals, and more. Oversee external creative vendors and local printers for execution consistency and quality. � � Qualifications & Experience ● 5–7 years of experience in a visual design, graphic design, or art direction role ● Minimum 3+ years working in a brand or campaign-focused creative team Show more Show less