Art Director / Designer

We are seeking a highly creative and detail-oriented Designer/Art Director to join our dynamic digital marketing team. This role demands a versatile individual skilled in graphic design, video editing, and proficient in software tools such as illustrator, Photoshop, After effects, Premiere Pro, Canva and other industry-standard design and editing programs. The ideal candidate should possess a strong aesthetic sense, the ability to ideate, and a fast-paced execution style, contributing to the visual impact of our campaigns and client projects.

Experience: 1 - 2 years

RESPONSBLITIES

Conceptualization and Design:

• Collaborate with the creative and marketing teams to conceptualize and execute high-quality designs for digital campaigns, websites, social media, and other online platforms.
• Create visually compelling graphics, layouts, and visual identities that align with client brands and campaign goals.
• Generate original ideas for branding, advertisements, and visual content across a variety of digital mediums.

Video Editing and Production:

• Develop and edit videos for social media, promotional campaigns, and client presentations using video editing software such as Adobe Premiere Pro, Final Cut Pro, or equivalent tools.
• Ensure that all video content is visually consistent, well-paced, and aligns with the marketing strategy.

Canva Expertise:

• Use Canva for rapid prototyping, quick edits, and producing visually appealing content when required, ensuring brand consistency and aesthetic quality.

Execution and Delivery:

• Work in a fast-paced environment, delivering high-quality content efficiently without compromising on creativity or accuracy.
• Revise, finalize, and package design assets for multiple platforms (web, mobile, social, etc.) according to project timelines.

Team Collaboration:

• Work closely with copywriters, marketing strategists, and other team members to bring creative concepts to life.
• Take constructive feedback and provide guidance on best design practices within the team.

Trend Awareness:

• Stay updated on current design and video trends, digital marketing best practices, and emerging tools/technologies to continuously elevate the visual content.

SKILL REQUIRED

• Design Mastery:

  Strong skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Figma for graphic design and web layouts.

• Video Editing:

  Proficiency in Adobe Premiere Pro, After Effects, or Final Cut Pro for video production.

• Canva Proficiency:

  Familiarity with Canva for quick and effective design and content production.

• Typography and Color Theory:

  Deep understanding of typography, color schemes, and how to use them to create powerful visuals.

• Animation Skills (Preferred):

  Experience with motion graphics is a plus

• Photography and Videography

  : This skill will be an added advantage

KNOWLEDGE REQUIRED

• Digital Marketing Fundamentals:

  Basic understanding of digital marketing principles and how design can impact user engagement, conversion rates, and brand identity.

• UX/UI Principles:

  Familiarity with user experience design and how visual design impacts user interaction across different platforms.

• Platform-Specific Content:

  Knowledge of design formats, ratios, and guidelines for various social media platforms (Facebook, Instagram, LinkedIn, etc.).

SELF IMAGE

• Creative Thinker:

  Someone who thrives on coming up with new ideas and is always looking for ways to elevate the creative process.

• Detail-Oriented:

  Strong attention to detail, ensuring precision in every design and video.

• Adaptable:

  Comfortable working in a fast-paced, deadline-driven environment while maintaining quality standards.

TEAM WORK

• Collaborative Spirit:

  Able to work effectively in cross-functional teams, valuing input from others and contributing ideas.

• Communication Skills:

  Clear and effective communicator who can present ideas and rationale behind design choices to both team members and clients.

MOTIVATION

• Passion for Design:

  A deep love for visual storytelling, driven to create aesthetically beautiful and functional designs.

• Results-Oriented:

  Motivated by seeing the impact of your designs and videos on client success and campaign performance.

• Continuous Learning:

  Eager to stay updated on new design tools, software, and trends in digital marketing to maintain cutting-edge creative standards.



This role is perfect for someone who enjoys working in a collaborative and fast-paced environment while pushing creative boundaries. If you're passionate about design, video, and digital media, and can balance creativity with efficient execution, we’d love to hear from you!