Area Sales Manager

Job Title: Area Sales Manager Department: Sales Experience: Preferred in FMCG Sales Monday Saturday Job Purpose To drive primary and secondary sales in the assigned area, manage distributor and retail networks, lead a team of Sales Officers, and ensure achievement of sales targets through effective planning and execution. ______________ Key Responsibilities • Sales Planning & Execution o o o Develop and implement area-specific sales plans aligned with regional targets Ensure monthly sales targets are met Drive secondary sales through retail coverage and merchandising • Team Management o o Supervise, train, and motivate Sales Officers/Executives Conduct regular market visits and joint working with the field team • Distribution Management o o o Appoint and manage distributors, ensuring efficient inventory and order management Ensure proper ROI for channel partners Monitor credit and outstanding balances as per company norms • Market Development & Visibility o o o Expand retail reach, especially in under-penetrated territories Implement trade marketing activities and product visibility campaigns Collect and share market intelligence and competitor activities • Reporting & Analysis o o Submit sales reports, forecasts, and competitor updates to management Use data to identify gaps, opportunities, and corrective actions ______________ KPIs / Success Metrics • Achievement of sales and distribution targets • Growth in market share and numeric distribution • Distributor ROI and satisfaction • Team performance and productivity