Area Sales Manager ( Supermarket )

GO DESi

Location: Bangalore

Who Are We…

At GO DESi, our mission is to make DESi 'POP’ular. We are a packaged food brand that makes regional Desi products relevant and accessible to customers while ensuring quality and authenticity. Today, the bulk of our products operate in the Impulse category. Our best seller is DESi POPz; we sell more than 90 lakh POPz monthly. Our other categories include DESi Meetha, DESi Mints, and DESi Bytes. We have an integrated backend, i.e., we own the entire supply chain from sourcing to manufacturing.GO DESi aims to be a sustainable brand with the larger purpose of becoming a beacon for non-zero-sum capitalism, where all stakeholders win.

Check Out More About Us. Follow The Link Below

https://bit.ly/4dWXm7r

Brief

The Area Sales Manager (Supermarket) will oversee and grow GO DESi’s presence in supermarket channels within Bengaluru. The role includes leading a field sales team, building and maintaining partnerships with supermarket chains, and achieving sales, distribution, and visibility targets.

Job Responsibilities

• Drive primary and secondary sales in supermarkets, modern trade outlets, and large retail stores in Bengaluru.
• Recruit, train, and manage a high-performing team of sales representatives.
• Build strong relationships with store managers, buyers, and key accounts for enhanced product placements and promotions.
• Plan and execute market strategies to increase brand presence, market share, and achieve monthly/quarterly/annual targets.
• Monitor competitor activities, analyze market trends, and recommend actions.
• Track sales figures, prepare detailed sales and stock reports, and present insights to senior management.
• Conduct regular field visits for supervision, auditing merchandising, and collecting market feedback.
• Ensure high product visibility, planograms, and stock availability in all managed outlets.
  

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• 4+ years’ experience in FMCG/food sector, with strong exposure to supermarket or modern trade channel sales in Bengaluru.
• Demonstrated success in leading, motivating, and developing sales teams.
• Excellent communication, negotiation, analytical, and relationship management skills.
• Proficient with MS Office, sales reporting, and familiarity with CRM tools.
• Willingness to travel extensively within Bengaluru as required.
  

Why you should join GO DESi…

At GO DESi, we are growing exponentially and discovering new problems and creative solutions daily. We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things and experimenting. That's why we seek out colleagues who embody our values. Here, you own your work, right from day one. You can grow enormously if you are a self-learner and embrace challenges.