Area Sales Manager (STATIONARY INDUSTRY)

About The Opportunity

Primary, best-performing standardized title:

Location:

• Own assigned territory P&L: plan and execute sales initiatives to achieve monthly, quarterly and annual revenue targets for stationery products.
• Build and manage relationships with distributors, modern trade, retailers, and institutional buyers to expand distribution and improve product availability.
• Drive trade-promotions and in-store merchandising activities to increase visibility, conversion and SKU productivity across channel partners.
• Implement route-to-market strategies: territory mapping, call planning, and retail coverage optimization to maximise reach and reduce stock-outs.
• Monitor market trends, competitor activity and customer feedback; translate insights into actionable plans with Marketing and Supply Chain teams.
• Maintain accurate sales pipeline and forecasts in CRM; own collection follow-ups and ensure timely order fulfilment coordination with operations.
  

Skills & Qualifications

Must-Have

• Territory Management
• Key Account Management
• Distributor Management
• Channel Sales
• Trade Marketing
• CRM (Salesforce)
• Sales Forecasting
• Retail Merchandising
  

Preferred

• Experience with modern trade & institutional sales
• Familiarity with stationery/CPG product categories
• Working knowledge of distributor credit management
  

Experience & Qualifications

• Proven field sales experience in territory/channel roles—preferably in stationery, FMCG or distributorship businesses.
• Comfortable with extensive travel, on-ground customer interactions and hands-on retail execution.
  

• Performance-driven incentives and realistic territory growth targets aligned with business expansion.
• Field-first culture with direct collaboration across Sales, Marketing and Operations teams.
• Opportunity to grow into regional leadership roles in a scaling distribution network.