Area Sales Manager

Key Responsibilities:

• Generate leads and qualify them up to the Sales Enquiry stage; publish the monthly Leads Report.
• Ensure all new client data is updated within 48 hours and weekly updates of client visit data are maintained in Salesforce.
• Progress Sales Enquiries into Order Closure stage and publish the monthly Sales Report.
• Conduct quarterly competitor analysis and submit findings in the defined MIS format, highlighting new entrants or existing competitor activities.
• Follow the monthly sales plan, guided by Market Research Analysis, to achieve sales targets.
• Create and review monthly, quarterly, and annual product-wise and region-wise sales forecasts in collaboration with management.
• Minimize deviations from pre-defined norms in final terms & conditions for orders and publish the monthly Order Deviation Report.
• Ensure timely invoice creation as per customer purchase orders and submit them to the correct client-side contact.
• Collect payments for all invoices on or before the due date by actively following up on pending and upcoming invoices.
• Ensure 100% adherence to the predefined quarterly calendar for key customer visits.
• Generate new business from existing clients through cross-selling and referrals, including from dormant customers.
• Acknowledge and resolve all client feedback and concerns within pre-defined SLA timelines.
• Ensure optimal closure of client grievances, based on clear communication of cause, cost, and resolution timelines.
• Manage liquidation of unsold inventory based on the Monthly Inventory List.
• Ensure adherence to departmental budgets across all functions.
• Improve team performance through regular reviews focused on performance, skills, and behavioral expectations.
• Maintain 100% adherence to Departmental SOPs for all Sales & BDR activities (SOPs to be documented within 3 months).
• Ensure full compliance during internal and external quality checks/audits.

Support Responsibilities:

• Provide input for quarterly Market Research presentations highlighting market trends, opportunities, and threats.
• Prepare and submit weekly/monthly Invoice Reports including payment collection updates to support timely follow-ups by management.