Area Sales Manager

About HONASA:

Honasa Consumer Limited (HCL) is the fastest-growing Beauty & Personal Care house of brands, creating the FMCG conglomerate of the future. Built on the values of Honesty, Natural ingredients, and Safe care, HCL addresses the needs of consumers through innovative products, evolved propositions, direct-to-consumer marketing, and e-commerce fulfillment. With brands like Mamaearth, The Derma Co., Aqualogica, and BBlunt, HCL currently serves over 500 cities across India, building an ecosystem that benefits both consumers and the community at large. The company is backed by leading investors such as Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners.

Job Title :

Key Responsibilities:

• Achieve monthly, quarterly, and annual sales targets.
• Execute the devised sales strategy for the assigned area to achieve revenue and market share objectives.
• Distribution and Channel Expansion:
  - Expand the distribution network by onboarding new distributors and retailers. - Develop & maintain strong relationships with distributors, retailers, and channel partners.- Monitor market trends and competitors; provide feedback for growth.
• Utilize in-depth knowledge of the area's geography to optimize distribution networks and ensure effective market coverage.
• Implement strategies to launch new products and services in the area.
• Implement strategies to grow existing accounts and acquire new customers.
• Team management - Recruit, train, and lead a high-performing sales team.
• Implement cost-effective strategies to achieve sales targets within budget constraints.
• Monitoring and analyzing sales performance, and providing regular reports on sales activity and performance to management.
• Collaborating with other teams and departments to ensure the delivery of high-quality products and services to customers.

Qualifications & Experience Required:

• Experience: Minimum 8 years in field sales with at least 4 years in the personal care, beauty, or FMCG sector handling offline/general trade channels.
• Industry Knowledge: In-depth understanding of the personal & beauty care landscape including retail formats, consumer behavior, and seasonal trends.
• Graduate in any discipline (Bachelors degree in Business, Marketing, or related field preferred).
• MBA/PGDM is a plus but not mandatory.
• Experienced in handling large teams
• Territory knowledge mandatory
• Leadership: Demonstrated ability to manage field teams and drive performance in a competitive environment.
• Communication: Strong interpersonal, negotiation, and relationship management skills.
• Data-Driven: Capable of using data to drive decisions and performance improvements.
• Mobility: Willingness to travel extensively within the assigned territory.