Area Sales Manager HORECA

Job Title: Area Sales Manager – HORECA

Location:

Department:

Reporting To:

Job Summary:

Area Sales Manager (HORECA)

Ghee

Key Responsibilities:

• Develop and execute a strong sales plan to achieve targets in the HORECA channel.
• Build and maintain long-term relationships with hotels, restaurants, cafés, and catering businesses.
• Identify, approach, and onboard new HORECA clients and distributors.
• Conduct regular field visits for product presentations, sampling, and menu placements.
• Negotiate pricing, finalize deals, and ensure order fulfilment.
• Monitor competitor activities, pricing, and emerging market trends.
• Coordinate closely with marketing, logistics, and accounts teams for smooth operations.
• Prepare and share regular sales reports, forecasts, and performance updates.

Qualifications & Experience:

• Graduate in Business, Marketing, or related field (MBA preferred).

• 5+ years of experience

  in

  HORECA or Food Service Sales

  , preferably in

  FMCG, Dairy, or Food Ingredients

  .
• Proven record in handling

  premium food products

  or

  Ghee / Dairy-based

  categories.
• Strong communication, negotiation, and leadership skills.
• Excellent network within the Gujarat (West & Central India) HORECA market.
• Willingness to travel extensively across the region.

What We Offer:

• Competitive salary with performance-based incentives.
• Opportunity to lead a fast-growing range of

  premium Ghee and Ghee-based Mayonnaise

  products.
• Supportive and growth-driven work environment.