Area Sales Manager

Job Title:

• Act as the first point of contact for all assigned branches across the Nagpur region.
• Supervise branch managers and oversee daily branch operations, sales, and service delivery.
• Conduct monthly review meetings with branch managers to assess performance, challenges, and set targets.
• Monitor each branchs performance metrics revenue, testing, walk-ins, conversion rates, and customer satisfaction.
• Ensure proper infrastructure, inventory, and equipment maintenance at all centres.
• Implement standard operating procedures (SOPs) uniformly across branches.

Sales & Revenue Management

• Assign branch-wise revenue targets; track and drive their achievement.
• Develop and execute effective and practical

  sales strategies

  in alignment with the business goals.
• Supervise Area Sales Executives and ensure timely doctor/hospital visits.
• Acknowledge top-performing branches and restructure under-performing ones with tailored action plans.

Business Development & Expansion

• Create customized business models per branch, factoring in location potential, walk-in data, referral channels, and competition analysis.
• Work closely with BDMs for business development activities like doctor visits, hospital tie-ups, clinical camps, and local partnerships.
• Drive business expansion initiatives in the assigned zone.
• Analyse market trends, customer behaviour, and competitor strategies to develop new business opportunities.

Marketing Coordination

• Collaborate with the Marketing Team for localized marketing campaigns, BTL activities, senior citizen camps, and promotional drives.
• Align branch-level feedback and local insights with central marketing plans.

Recruitment & Team Management

• Raise hiring requisitions, participate in interviews, and onboard manpower as per branch requirements.
• Motivate, train, and mentor branch staff to enhance productivity and customer service.
• Conduct training on product knowledge, software systems, and customer interaction skills.

Data & Reporting

• Ensure regular reporting to the Zonal Manager and Central Management.
• Maintain accurate records of branch sales, customer databases, inventory, billing, and operational metrics.
• Provide branch-wise financial data for internal audits and management reporting.

Skills & Qualifications:

• Graduate/Postgraduate in Business Administration, Healthcare Management, or related field.
• Minimum 5 years of experience in

  Healthcare Sales

  ,

  Retail Healthcare

  ,

  Hearing Aids

  ,

  Diagnostics

  , or

  Medical Devices

  .
• Strong leadership, analytical, and communication skills.
• Proficient in using CRM, billing, and inventory software systems.
• Willingness to travel frequently in the Nagpur and nearby region.