Area Sales Manager

Location: Rajkot, Gujarat

Department: Sales & Distribution

Reporting To: Regional Sales Head / Zonal Sales Manager

Industry: FMCG / Food & Beverages / Ice Cream

Job Summary:

The Area Sales Manager (ASM) will be responsible for overseeing and driving sales operations in Rajkot and surrounding territories. This role includes managing distributors, developing retail networks, leading a sales team, implementing promotional activities, and achieving monthly and yearly targets. The ASM must ensure market penetration and brand visibility in the assigned region.

Key Responsibilities:

• Sales & Target Achievement

• Achieve sales targets and growth objectives for the assigned area

• Monitor and drive primary and secondary sales

• Distributor Management

• Appoint, train, and manage distributors and stockists

• Monitor distributor performance and ROI

• Ensure proper inventory and timely billing

• Team Management

• Recruit, train, and manage Sales Officers (SO)/Territory Sales Executives (TSE)

• Set daily/weekly targets and monitor performance

• Conduct regular market visits and work with the team

• Market Development

• Expand retail coverage and improve product availability

• Execute market penetration strategies for new product launches

• Build strong relationships with key retailers and institutional clients

• Reporting & Analysis

• Maintain sales reports, beat plans, and competitor analysis

• Share weekly/monthly updates with senior management

• Promotions & Branding

• Execute marketing activities like sampling, hoardings, visibility drives

• Ensure planogram and product placement standards are followed

Qualifications & Experience:

• Graduate (MBA preferred)

• Minimum 3–5 years of experience in FMCG sales (ice cream/dairy preferred)

• Proven experience in managing distributors and leading a field team

Skills Required:

• Strong sales and negotiation skills

• Leadership & team management abilities

• Knowledge of Rajkot and surrounding markets

• Basic computer knowledge (MS Excel, CRM)

• Fluency in Gujarati and Hindi (English is a plus)

• Willingness to travel within the territory

Salary: As per industry standards + Incentives + Travel Allowance