Area Sales Manager

Job Title: Area Sales Manager (ASM) – Bangalore & Karnataka Location: Bangalore, India (Handling Karnataka) Industry: FMCG (Beverages – Mocktails & Functional Drinks) Department: Sales – General Trade, Modern Trade & HoReCa Experience Required: 6–12 years Salary: As per industry standards Reporting to: Regional / Head of Sales A fast-scaling Indian beverage brand revolutionizing the way people experience mocktails. Made with 100% natural fruits and herbs, we deliver refreshing, clean-label drinks with zero preservatives and artificial ingredients. With a strong presence across Q-commerce, vending machines, HoReCa, and general trade, Swizzle is growing rapidly and aims to become a globally loved beverage brand. Role Overview:We are looking for a dynamic and result-oriented Area Sales Manager (ASM) to drive sales operations in Bangalore and key Karnataka markets. The role demands strong execution capabilities, distributor network development, and hands-on leadership to scale business across General Trade, Modern Trade, and HoReCa channels. Key Responsibilities:Drive primary and secondary sales to achieve assigned area-wise volume and value targets. Build, expand, and manage General Trade, Modern Trade, and HoReCa distribution networks. Appoint, develop, and manage distributors, stockists, and key retail outlets. Ensure distributors achieve optimal ROI through effective schemes, claims management, and market execution. Execute market activation initiatives including visibility, merchandising, promotions, and sampling. Develop beat plans and manage the on-ground sales team (Sales Officers, TSIs, DSRs). Monitor sales performance, market trends, and competition; take corrective actions when required. Ensure FIFO adherence, stock hygiene, and expiry control across the supply chain. Strengthen trade relationships and resolve market-level escalations efficiently. Share regular market intelligence and feedback with marketing and leadership teams. Desired Candidate Profile:6–12 years of experience in FMCG sales; beverage experience (Juices, Dairy, Soft Drinks, Energy Drinks, etc.) preferred. Strong experience in distributor management, team handling, and target achievement. In-depth knowledge of Bangalore and Karnataka trade markets. Proven exposure to General Trade; experience in HoReCa or Modern Trade is an added advantage. High energy, execution-focused, and growth-oriented mindset. Educational Qualification:Graduate in any discipline Opportunity to work with a high-growth, new-age beverage brand. Ownership-driven role with significant impact on regional growth. Fast-paced, entrepreneurial environment with strong performance incentives