We are seeking a dynamic and results-driven Field Sales Executive to manage and grow general trade sales within an assigned territory. The ideal candidate will be responsible for achieving sales targets, building strong retailer relationships, and ensuring effective product placement and visibility.
Position: Regional Sales Manager – GT Sales Expansion Location: AP - Hyderabad Department: Sales Reporting To: CMO About the Role We are seeking a dynamic and result-oriented Regional Sales Manager to lead and expand our General Trade (GT) sales network. This role will focus on driving revenue growth, enhancing market penetration, and building a strong distributor/retailer ecosystem in the assigned region. Key Responsibilities Develop and execute GT sales strategies to achieve monthly, quarterly, and annual sales targets. Appoint, manage, and strengthen distributor and retailer networks across the region. Drive numeric & weighted distribution expansion in line with company objectives. Implement trade marketing & visibility initiatives to increase brand recall. Monitor secondary sales, stock management, and credit control with distributors. Recruit, train, and motivate the field sales team (Sales Officers/Executives). Build strong relationships with trade partners and ensure high ROI for distributors. Conduct regular market visits to track competitor activities, new opportunities, and consumer trends. Provide timely MIS reports, sales forecasts, and actionable insights to management. Requirements Graduate/MBA with 3–10 years of FMCG GT sales experience (beverages/food preferred). Proven track record of driving GT expansion and managing distributors/ss. Strong leadership, negotiation, and relationship management skills. Ability to analyze sales data and translate it into actionable strategies. Proactive, target-driven, and comfortable with extensive travel. What We Offer Opportunity to build and scale a fast-growing FMCG brand. Entrepreneurial work culture with high ownership. Competitive compensation, incentives, and growth prospects.
We are looking for a dynamic Field Sales Executive to drive Swizzle’s presence and sales across liquor stores. The role involves building strong retailer relationships, ensuring visibility, and meeting monthly sales targets. Key Responsibilities: Visit and manage assigned liquor stores daily to achieve sales targets Ensure product availability, proper display, and brand visibility Pitch products to store owners/managers and onboard new outlets Track orders, collections, stock levels, and market feedback Execute in-store promotions and sampling activities Maintain daily reporting of sales and market activities
Role Overview: The Area Sales Manager will be responsible for driving sales, distribution, and visibility across GT and MRP stores in Bengaluru. The role involves managing distributors, achieving primary and secondary targets, and ensuring strong on-ground execution. Key Responsibilities: Drive sales growth across GT & MRP stores in the assigned area Appoint, manage, and motivate distributors and sales teams Ensure numeric and weighted distribution across key outlets Execute in-store visibility, schemes, and promotions effectively Track secondary sales, market feedback, and competitor activity Ensure timely collections and adherence to company processes Requirements: 3–6 years of FMCG sales experience in GT & MRP channels Strong understanding of Bengaluru retail market Experience in distributor and team management Target-driven with strong execution and communication skills
Job Title: Area Sales Manager (ASM) – Bangalore & Karnataka Location: Bangalore, India (Handling Karnataka) Industry: FMCG (Beverages – Mocktails & Functional Drinks) Department: Sales – General Trade, Modern Trade & HoReCa Experience Required: 6–12 years Salary: As per industry standards Reporting to: Regional / Head of Sales A fast-scaling Indian beverage brand revolutionizing the way people experience mocktails. Made with 100% natural fruits and herbs, we deliver refreshing, clean-label drinks with zero preservatives and artificial ingredients. With a strong presence across Q-commerce, vending machines, HoReCa, and general trade, Swizzle is growing rapidly and aims to become a globally loved beverage brand. Role Overview:We are looking for a dynamic and result-oriented Area Sales Manager (ASM) to drive sales operations in Bangalore and key Karnataka markets. The role demands strong execution capabilities, distributor network development, and hands-on leadership to scale business across General Trade, Modern Trade, and HoReCa channels. Key Responsibilities:Drive primary and secondary sales to achieve assigned area-wise volume and value targets. Build, expand, and manage General Trade, Modern Trade, and HoReCa distribution networks. Appoint, develop, and manage distributors, stockists, and key retail outlets. Ensure distributors achieve optimal ROI through effective schemes, claims management, and market execution. Execute market activation initiatives including visibility, merchandising, promotions, and sampling. Develop beat plans and manage the on-ground sales team (Sales Officers, TSIs, DSRs). Monitor sales performance, market trends, and competition; take corrective actions when required. Ensure FIFO adherence, stock hygiene, and expiry control across the supply chain. Strengthen trade relationships and resolve market-level escalations efficiently. Share regular market intelligence and feedback with marketing and leadership teams. Desired Candidate Profile:6–12 years of experience in FMCG sales; beverage experience (Juices, Dairy, Soft Drinks, Energy Drinks, etc.) preferred. Strong experience in distributor management, team handling, and target achievement. In-depth knowledge of Bangalore and Karnataka trade markets. Proven exposure to General Trade; experience in HoReCa or Modern Trade is an added advantage. High energy, execution-focused, and growth-oriented mindset. Educational Qualification:Graduate in any discipline Opportunity to work with a high-growth, new-age beverage brand. Ownership-driven role with significant impact on regional growth. Fast-paced, entrepreneurial environment with strong performance incentives
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