Area Sales Manager - BESS / Solar / Inverter / Lead Battery

Position:

Location:

Experience Level:

Industry:

Education:

• Bachelors degree in Engineering (Electrical/Energy/Electronics) or related field.
• MBA or equivalent qualification is a plus

What are we looking for?

Area Sales Manager

development efforts in the Battery Energy Storage Systems (BESS) sector. The ideal candidate

will have a strong track record in technical sales, with additional expertise in managing and

securing government tenders. This role combines technical understanding, strategic sales skills,

and a deep knowledge of government procurement processes.

Key Responsibilities:

1. Sales Leadership and Strategy:

• Develop and execute a comprehensive sales strategy targeting both private and government sectors for BESS solutions.
• Build a strong pipeline of projects to achieve and exceed revenue targets.
• Identify, evaluate, and prioritize opportunities in the public sector through tender participation and competitive bidding.

2. Government Tender Management:

• Monitor government tenders, RFPs, and procurement opportunities related to energy storage and renewable energy.
• Prepare and submit tender documents, ensuring compliance with all technical and commercial requirements.
• Collaborate with internal teams to develop competitive and technically sound proposals.
• Maintain relationships with government departments, public sector undertakings (PSUs), and key stakeholders to identify future opportunities.

3. Customer Engagement and Relationship Management:

• Build and maintain relationships with decision-makers in utilities, C&I sectors, and government bodies.
• Conduct presentations and demonstrations to showcase the value of BESS solutions, including cost savings, grid reliability, and sustainability.
• Act as the primary point of contact for customers throughout the sales cycle.

4. Market Intelligence and Business Development:

• Stay updated on market trends, government policies, and competitors activities in the renewable energy and BESS space.
• Identify emerging opportunities in microgrids, grid stabilization, and renewable energy integration.
• Represent the company at industry events, forums, and trade shows to build brand recognition and generate leads.

Key Skills and Qualifications:

Experience and Expertise:

• Proven experience in sales and business development, with a focus on BESS, renewable energy, or related fields.
• Strong track record of securing and managing government tenders and contracts.
• Familiarity with tender processes, documentation, and regulatory requirements in the energy sector.

Technical Knowledge:

• Understanding of energy storage systems, including lithium-ion batteries, PCS, EMS, and BMS.
• Knowledge of applications like peak shaving, load shifting, microgrids, and grid stability.
• Basic understanding of power electronics and energy management systems.

Sales and Negotiation Skills:

• Expertise in preparing proposals, tender submissions, and negotiating complex contracts.
• Ability to manage long sales cycles and deliver customized solutions to clients.