Area Sales Manager (B2B)

MadMax Energy Drink: B2B Sales / C&F Management / Distribution DevelopmentMadMax Energy Drink is on the hunt for highly driven and experienced professionals to join our team across India. We're launching a bold new premium energy drink and are ready to challenge the established giants. If you're passionate about the FMCG/Beverage industry and ready to build a strong market presence from the ground up, we want to hear from you! Your Core Responsibilities:As a key player in our expansion, you'll be responsible for: Establishing and Managing Distribution Networks: You'll be instrumental in appointing and nurturing relationships with city-wise distributors and C&F (Carrying & Forwarding) agents across your assigned territory. This includes setting up new partnerships and ensuring their efficient operation. Driving Sales Growth: Your primary goal will be to significantly increase MadMax's market share through diverse sales channels. This involves: B2B Partnerships: Identifying and securing strategic partnerships with businesses and institutions. Institutional Sales: Targeting and closing deals with large organizations, corporations, and other relevant entities. Retail Reach Expansion: Ensuring MadMax products are widely available and prominently displayed in retail outlets throughout your territory. Territory and Sales Channel Management: You'll oversee and manage primary and secondary sales channels, ensuring smooth operations and consistent growth. This includes developing and executing sales strategies tailored to your specific zone. Market Penetration and Volume Scale-Up: You'll be tasked with effectively penetrating new markets and scaling up sales volumes to achieve ambitious growth targets. This requires a deep understanding of local market dynamics and consumer behavior. Cross-functional Collaboration: You'll work directly and collaboratively with MadMax's core management and marketing teams. This ensures your sales efforts are fully supported by branding, sampling events, and other promotional activities. Specific Requirements for This Role:To excel in this position, you'll need to demonstrate: Industry Expertise: A minimum of 1+ years of proven experience within the FMCG, Beverages, or Energy Drink industry is essential. You should understand the nuances of this sector. Dealer/Distributor Network Development: A strong track record in developing, managing, and optimizing dealer and distributor networks is crucial. Sales Management Proficiency: Expertise in territory/zone sales management, including setting targets, monitoring performance, and implementing corrective actions. Channel Management Experience: Proven experience in appointing C&F agents and effectively managing both primary (sales to distributors) and secondary (sales from distributors to retailers/consumers) sales channels. Growth Mindset: A clear track record of contributing to sales growth, increasing market penetration, or achieving significant volume scale-up in previous roles.