Role & responsibilities - BTL Marketing Initiatives: Develop and execute on-ground marketing strategies, including local activations, health camps, and community engagement programs. Build relationships with Resident Welfare Associations (RWAs), housing societies, corporates for wellness programs, and local businesses to enhance outreach. Organize events, sponsorships, and partnerships with community groups for brand visibility. Manage promotional activities such as leaflet distribution, door-to-door awareness drives, and clinic outreach programs. ATL Marketing Activities: Collaborate with creative agencies to produce compelling brand messaging, advertisements, and digital assets. Monitor campaign performance and optimize strategies for maximum patient acquisition and brand recall. Local Relations & Brand Building: Develop strong networking channels with RWAs, local authorities, and healthcare service providers. Maintain community trust and engagement by leading awareness campaigns and strategic partnerships. Performance & Budget Management: Track marketing ROI, patient conversion rates, and lead generation effectiveness. Optimize marketing spend while ensuring high-impact promotions. Preferred candidate profile - Bachelors or Masters degree in Marketing, Business, or Healthcare Management. Strong understanding of BTL & ATL marketing strategies, especially in a healthcare setting. Excellent communication and relationship-building skills for community outreach. Experience in event management, media buying, and brand positioning. Ability to work with cross-functional teams to execute marketing campaigns efficiently. Familiarity with digital marketing strategies is a plus.