Area Sales Manager (ASM)

Job Description

Job description Position Title: Area Sales Manager – Dhoti and Shirt Collection Reports to: Director Manager Key Responsibilities: Team Leadership: Lead and manage a team of Field Marketing Executives, providing guidance, training, and task assignments. Brand Promotion: Oversee on-ground promotion at events, exhibitions, and cultural festivals to drive brand awareness and sales. Retailer & Distributor Management: Build relationships with retailers and ensure proper stock levels and promotions for Dhoti and Shirt collections. Event Execution: Plan and execute field events like pop-up stores and fashion shows to showcase the collection. Customer Engagement: Oversee customer interactions, gather feedback, and promote loyalty programs. Sales Support & Lead Generation: Assist in driving sales through direct engagement and follow-up with leads. Market Research: Monitor competitors and market trends, providing actionable insights for marketing strategies. Brand Visibility: Increase brand awareness through local campaigns, influencer partnerships, and distributing promotional materials. Reporting: Track team performance, report on activities, and suggest strategy improvements. Skills & Qualifications: Education: Bachelor’s degree in Marketing, Business, or related field. Experience: 3-5 years in field marketing, with 1-2 years in a leadership role, preferably in fashion or traditional attire. Skills: Strong leadership, communication, event management, and market research abilities. Passion for traditional wear and knowledge of Dhoti and Shirt collections. Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹35,000.00 per month Benefits: Leave encashment Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person