Area Sales Executive - Retail Trade & General Trade

Role & responsibilities

Job Responsibilities:

• Responsible for the area's performance, the monthly/quarterly/annual objectives.  
• Continually monitor and improve the overall performance of the area operations.
• Regular visit to markets to understand the market dynamics, consumer behavior, and the           complete market segmentation.
• Team development and focus on hiring/recruitment.
• To ensure the effective management of all retail staff, that is DSO, store managers, and sales associates.
• To provide end to end support to franchise partners to run their business profitably.
• To ensure that all performance issues, and other issues within the area, are addressed in an     appropriate and timely manner.  
• Business expansion in the area with NSO.
• Planning and executing store launches, new product launches, and campaign launches.
• Planning for BTL activities and an augmenting commencement of new products and offers.
• Implement and monitor processes related to store operations.
• Monitor costs and increase profitability of the stores i.e. optimize sale vis--vis stocks.
• Responsible for Visual Merchandising of the store and adhering to the SOPs set under the       brand guidelines.
• Analysis of Retail Sales and regular reporting as per management decision.
• MIS and competition Information gathering.

General Trade

Primary responsibility is to handle assigned Distributor and Direct/Sub Dealer in assigned territory.

• The emphasis is on target achievement and information tracking.
• Sales target achievement on a monthly basis.
• Monitoring the primary as well as secondary sales of a dealer and managing the stock level with a dealer.
• Implementing the companys market share goals by taking network related decisions of addition, cancellation, development of dealers / distribution.
• Building capabilities of identifying and tracking product segments and estimating their size and growth so as to give feedback to superiors about market trends.
• Dealer Handling / Servicing (includes managing the day to day functioning of the Sales Task), Order Execution, Service, Accounts and other problems of the dealer.
• Identification of areas of network expansion / correction and recommendation of suitable parties within the territory. Introducing new products to dealers, implementing new marketing plans.
• Identification of focus products and outlets for merchandising and taking action on a day-to-day basis.
• Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices
• Identification of focus outlets within each segment and enhancement of focus product sales in these outlets and maintaining optimum inventory level and convert this knowledge into effective execution strategies for those products of the company
• Regular and accurate measurement of territory market share and Maintain knowledge of the current sales, promotions, schemes of competitors and security practices on monthly basis.
• Performing within company norms and guidelines.