Area Channel Sales Manager

Candidates must come from one of these industries: Adhesives / Paints & Coatings / Industrial Tools (Hand & Power Tools) / Building Materials / Polymers / Woodworking / Metal Fabrication / Ceramics / Pipes & Fittings

No of Openings : 03

Location : Surat / Lucknow / Mumbai

Core Responsibilities

1. Channel Partner Lifecycle Management

• Identify, recruit, onboard, and train channel partners especially distributors in hardware, adhesives, paints, tools, building materials, polymers, woodworking, metal fabrication, ceramics, and pipe & fittings.
• Build and nurture long-term partnerships, forging trust and driving shared business goals.
  

2. Strategy & Field Execution

• Develop and deploy

  territory-specific channel sales strategies

  aligned with company targets and market dynamics.
• Lead the creation of beat plans (daily/weekly routing) to enhance FSE coverage. Monitor FSE performance, iterate plans, and ensure maximum territory effectiveness.
  

3. Performance Tracking & Reporting

• Track, analyze, and report on channel metrics, maintaining oversight of FSE performance and distributor ROI.
• Provide insights and feedback to channel partners, and work cross-functionally with internal teams to support product launches, marketing campaigns, and inventory planning.
  

4. Team Leadership & Training

• Manage and mentor a field sales team of up to

  15 FSEs

  setting expectations, providing guidance, and evaluating performance.
• Ensure partners are well-equipped with product knowledge, sales tactics, and promotional materials.
  

Qualifications & Experience

• Education:

  Graduate or Post-Graduate in any discipline.

• Experience:

  8–20 years in field/channel sales with at least 5 years as ASM or equivalent managing teams of up to 15.

• Relationship Assets:

  Strong database and existing networks with hardware retailers and distributors.

Must-Have Competencies

• Proven

  channel partner development & management

  skills.
• Strong

  analytical mindset

  , with the ability to dissect sales data, evaluate performance, and optimize strategies.
• Excellent

  leadership

  ,

  communication

  , and

  training

  skills.
• Proficiency in CRM systems, beat planning tools, and sales forecasting methodologies.
• Ready for frequent

  regional travel

  and hands-on field engagement.