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Analyst- Reporting & QA

3 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

Job Title- Analyst-Reporting & QA Location- New Delhi What do you need to know about us? M+C Saatchi Performance is an award-winning global digital media agency, connecting brands to people. We deliver business growth for our clients through effective, measurable, and evolving digital media strategies. About the Role: We are looking for a highly skilled Analyst- Reporting & QA with a deep understanding of digital and mobile media to join our Reporting and QA team. This role will focus on enabling our clients to meet their media goals by ensuring data accuracy and delivering actionable insights into media performance through our reporting tools. The ideal candidate will have strong technical skills, be detail-oriented, and have experience in digital/mobile media attribution and reporting. Core Responsibilities: ETL & Data Automation: Use Matillion to streamline data processes, ensuring efficient and reliable data integration across all reporting systems. Data Quality Assurance: Verify and validate data accuracy within Power BI dashboards, proactively identifying and addressing discrepancies to maintain high data integrity. Dashboard Development: Build, maintain, and optimize Power BI dashboards to deliver real-time insights that help clients understand the performance of their digital and mobile media campaigns. Media Performance Insights: Collaborate closely with media teams to interpret data, uncover trends and provide actionable insights that support clients in optimizing their media investments. Industry Expertise: Gain and apply in-depth knowledge of digital and mobile media, attribution models, and reporting frameworks to deliver valuable perspectives on media performance. Tools & Platforms Expertise: Utilize tools such as GA4, platform reporting systems, first-party data analytics, and mobile measurement partners (MMPs) to support comprehensive media insights for clients. Data Analysis and Measurement: Knowledge of incrementality measurement methodologies and the ability to apply these concepts to evaluate the effectiveness of marketing campaigns. Strong understanding of various marketing attribution models and experience with relevant tools and platforms. Agency Experience: Prior experience working on the agency side, with a strong understanding of agency workflows and client service. Analysis and Communication: Communicate attribution and incrementality insights to clients in a clear and concise manner, demonstrating the value of agency services. Qualifications and Experience: Education: Bachelor’s degree, preferably in Computer Science, Marketing, or a related field. Experience: 3-4 years in a similar role, with substantial exposure to data analysis, reporting, and the digital/mobile media landscape. Technical Skills: Proficiency in ETL tools (preferably Matillion), Power BI, and data quality control. Industry Knowledge: Understanding of digital and mobile media, with familiarity in attribution, reporting practices, and performance metrics. Analytical Skills: Skilled in interpreting complex data, generating actionable insights, and presenting findings effectively to non-technical stakeholders. Communication: Excellent communicator with a proven ability to collaborate effectively across cross-functional teams and with clients. Tools & Platforms: Proficiency in GA4, platform reporting, first-party data analysis, and mobile measurement partners (MMPs). Desired Skills: Background in a media agency environment. Familiarity with cloud-based data platforms (e.g., AWS, Redshift). Familiarity with advanced analytics and data visualization tools beyond Power BI. Strong collaboration skills and the ability to work independently. What Can you look forward to: Being a part of the world’s largest independent advertising holding group. Family Health Insurance Coverage. Flexible Working Hours. Regular events including Reece Lunch & indoor games. Employee Training/Learning Programs About M+C Saatchi Performance: M+C Saatchi Performance has pledged its commitment to create a company that values difference, with an inclusive culture brought to life through equity with business-wide activity across people, culture, industry and society. As part of this, M+C Saatchi Performance continues to be an Equal Opportunity Employer which does not and shall not discriminate, celebrates diversity and bases all hiring and promotion decisions solely on merit, without regard for any personal characteristics. All employee information is kept confidential according to General Data Protection Regulation (GDPR). M+C Saatchi Group was founded in 1995 and is now the biggest Independent creative agency group in the World. Founded on one core principle, Brutal Simplicity. Show more Show less

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