Job
Description
Job Overview
Coordinates, supports and manages marketing plans and initiatives in alignment with cross-functional teams (e.g., sales, strategic sourcing, product marketing, etc.). Implements new product development and launch activities to drive business results.
Job Responsibilities:
Participating in strategy sessions to identify new industry or product opportunities.Partnering with various marketing and sales teams for industry intelligence.Collaborating with internal business teams regarding market issues and initiatives.Developing content that results in lead generation and product sales.Collecting and analyzing data regarding customer needs, market trends, product concepts, and competitive evaluation.Developing go-to-market and sales enablement tools to launch and promote key product ranges across all media.Analyzing campaign performance, effectiveness, and growth and makes recommendations to improve response and ROI.Managing relationships with external agencies to meet campaign requirements.Collaborating with other marketing team members to develop compelling value propositions for products.
Desired Candidate Profile:
Generally requires Bachelors degree in appropriate field with a minimum of 5 years of progressively responsible professional level experience; Masters degree or higher or local equivalent may be preferred at this levelBusiness AnalyticsKnowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to predict trends and providing forecasts that drive business decisions and business planning.Deliver to Achieve PlanKnowledge of delivering results to meet or exceed established goals and objectives; ability to plan and organize both time and resources, in the short and long term, to get things completed and deliver financial impact.Data-Driven Decision MakingKnowledge of the data-driven decision-making process and associated tools and techniques; ability to gather and analyze data to make organizational decisions that align with strategic business objectives and goals.Focus to Go FastKnowledge of setting priorities and delivering at pace by efficiently managing time and resources; ability to drive critical activities to completion.Marketing AnalyticsKnowledge of methodologies, technologies, and processes used to collect, analyze, and utilize marketing data; ability to evaluate the marketing effectiveness to predict future market behaviors and trends.Marketing CampaignsKnowledge of marketing campaign types, plans, strategies, and tools; ability to use this knowledge to design and launch effective marketing campaigns.Marketing IntelligenceKnowledge of market intelligence concepts, systems, and tools; ability to use this knowledge to determine market opportunities, strategies, metrics and facilitate data-driven marketing decisions.Content MarketingKnowledge of content marketing processes and techniques; ability to create, edit and update content on various platforms, websites and publications to ensure its quality and consistency in marketing programs/events.New Product Development (NPD)Knowledge of methodology, processes, and strategies of new product development; ability to develop an effective new product development (NPD) strategy and process to generate a range of products, services, and value propositions aligned with the organization's overall marketing and business strategy.Market ResearchKnowledge of market research; ability to collect, collate and analyze information about existing or potential markets and market needs.Marketing ChannelsKnowledge of marketing options and opportunities; ability to advertise an organization's products, services and brand through various channels.Marketing Strategy and PositioningKnowledge of market research, segmentation, and channels; ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.
Competencies
