Analyst - Digital Marketing Performance

We are seeking a detail-oriented Marketing Performance Analyst to monitor, analyze, and provide insights on our digital marketing efforts, campaigns, brand reputation, and overall marketing activities. This role focuses exclusively on performance tracking, data-driven insights, and recommendations to enhance marketing effectiveness. Key Responsibilities: Performance Monitoring: Track and analyze the effectiveness of digital marketing campaigns, website traffic, social media engagement, and other marketing initiatives. Campaign Analysis: Measure the impact of marketing campaigns, identifying areas for improvement and providing actionable insights. Digital Footprint Analysis: Assess digital presence, SEO performance, and audience engagement metrics. Reporting & Insights: Create detailed reports with data-driven recommendations to optimize marketing strategies. Trend Analysis: Stay updated on industry trends, competitor activities, and emerging marketing technologies. Collaboration: Work closely with marketing teams to provide analytical support for decision-making. Qualifications & Skills: Min Bachelor’s degree in Marketing, or a related field. Proficiency in social media analytics tools (Hootsuite, Google Analytics etc.). Strong understanding of digital marketing KPIs, social media metrics, and SEO performance indicators. Ability to work independently and provide actionable recommendations. Show more Show less