Amplitude & SaaS Analytics Specialist

About Efficiently

Efficiently is an enterprise SaaS platform transforming the design and construction industry. Our platform replaces spreadsheets, PDFs, and disconnected tools with one structured system for catalog management, presentations, finish schedules, approvals, and AI-powered workflows.

Amplitude event analytics

Role Overview

You’ll be the analytical backbone of Efficiently’s SaaS growth model — owning instrumentation, data quality, and performance analysis across marketing, product, and revenue teams.

SaaS funnel (acquisition activation retention revenue)

Location: Full time remote opportunity

Key Responsibilities

Instrumentation & Data Quality

• Architect and maintain event tracking across product and marketing experiences using 

  Amplitude

  .
• Define taxonomy for events and properties (naming conventions, hierarchy, source of truth).
• Partner with engineers to ensure precise instrumentation and retroactive QA.

SaaS Funnel Analytics

• Design, implement, and analyze metrics for:
  
• Activation rate, conversion rate, retention, churn, expansion.

• CAC / LTV modeling

  , payback period, ARR growth.
• Cohort and funnel analysis (trial-to-paid, user activation, upgrade journeys).
• Partner with Growth to correlate marketing metrics with product engagement and SQL pipeline.

Business & Pipeline Insights

• Connect 

  Amplitude usage data

   with 

  Salesforce/HubSpot pipeline

   to track how product usage drives SQLs, Opps, and ARR.
• Develop dashboards that bridge 

  marketing, product, and sales

   data.
• Identify signals of healthy accounts (feature usage, frequency, collaboration).

Experimentation & A/B Testing

• Design and evaluate A/B tests across product and growth channels.
• Use data to recommend next steps, feature prioritization, and campaign changes.

Enablement & Collaboration

• Build dashboards and train teams (Product, Growth, Sales) to self-serve insights.
• Communicate data stories clearly to leadership — what’s working, what’s not, and why.

Requirements

Must-Have:

• 4–6 years in SaaS analytics or product growth analytics.
• Deep expertise with 

  Amplitude (events, cohorts, retention, funnels)

  .
• Strong command of 

  SaaS metrics

   — CAC, LTV, ARR, churn, activation, retention, MRR expansion.
• SQL proficiency for data extraction and cleaning.
• Proven experience connecting 

  marketing/product data

   with 

  sales pipeline

   (HubSpot, Salesforce).
• Strong understanding of 

  B2B SaaS funnels

   (PLG and sales-assisted).

Preferred:

• BI experience (Looker, Tableau, PowerBI).
• ETL familiarity (dbt, Fivetran, Airbyte).
• Basic Python for data analysis/automation.
• Experience with A/B testing, attribution modeling, and data quality governance.

Success in 90 Days

• Implement complete event taxonomy across product.
• Deliver dashboards tracking trial activation, conversion, retention, ARR.
• Integrate Amplitude HubSpot/Salesforce pipeline reporting.
• Present the first cohort analysis linking product engagement ARR growth.