Key Responsibilities Participate in forming effective paid search strategies Launch and optimize various PPC campaigns Oversee accounts on search platforms such as Google Ads, Bing Ads, Amazon, and Flipkart Be involved in keyword selection and audience targeting Monitor budgets and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues Produce reports for management, including dashboards Write attractive and concise ad copies Analyze data and produce performance reports Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC ad platforms and vendors Find ways to reduce click fraud risk Stay updated on PPC and SEM trends Requirements Proven experience as a PPC Manager or Digital Marketing Specialist Familiarity with multiple platforms such as AdWords, Facebook, Yahoo is preferred Working knowledge of analytics tools like Google Analytics, Tableau, WebTrends, etc. Understanding of HTML and XML is a plus Proficient in MS Office, particularly Excel Excellent communication skills Strong analytical and logical thinking skills BSc/BA/BBA/MBA in Marketing, Digital Media, or a related field; BTech, BE, or AdWords certification is a plus About Company: Evitamin is an E-commerce and digital marketing service provider established in Indore. We deliver quality creative services to our clients comprising SMM, PPC, A+ content, cataloging, web design and development, digital marketing, E-commerce solutions, content management, and advertising-related projects.

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