AM - Demand Planner

As a Demand Planner, your role will involve developing short-term, medium-term, and long-term demand forecasts at SKU/channel/region level using statistical models and market intelligence. You will review historical sales trends, seasonality patterns, promotional plans, and new product launches to build robust forecasts. It is essential to consolidate the SKU level forecasts from sales functions/sales head/Channel heads in Planning tool for short term plan (3 months) & long-term plan (12 months) and marry the plan with the AOP, historical sales & enrich with marketing inputs. You will partner with Sales, Marketing, and Category teams to incorporate trade insights, marketing campaigns, and distribution changes into the forecast. Participation in S&OP (Sales & Operations Planning) meetings will be required to provide data-driven inputs to align supply and demand. Additionally, you will coordinate with Supply Planning to ensure production plans meet forecasted demand and support automation and digitization initiatives in demand planning. Monitoring forecast accuracy (WMAPE, Bias) and identifying gaps to implement corrective actions to improve accuracy will be a key responsibility. Analyzing deviations between forecast and actual sales to understand causes and improve future forecasts is crucial. Qualifications required for this role include being a Post Graduate with 7-8 years of working experience. The ideal candidate must possess experience in planning, analytical skills, strong communication & presentation skills. It is important to have proficiency in MS Excel and an understanding of SAP. The demand planner role is suited for someone who is a good communicator, comfortable leading meetings, and driving productive dialogue as an intersection of Sales-Marketing & Manufacturing functions. Key Responsibilities: - Develop short-term, medium-term, and long-term demand forecasts at SKU/channel/region level - Review historical sales trends, seasonality patterns, promotional plans, and new product launches - Consolidate SKU level forecasts and marry with AOP, historical sales & marketing inputs - Partner with Sales, Marketing, and Category teams to incorporate trade insights and marketing campaigns - Participate in S&OP meetings to align supply and demand - Coordinate with Supply Planning to ensure production plans meet forecasted demand - Support automation and digitization initiatives in demand planning - Monitor forecast accuracy and identify gaps for corrective actions - Analyze deviations between forecast and actual sales - Track product availability, service levels, and inventory health - Highlight potential risks and recommend mitigation plans Additional Company Details: Omit (No additional details provided in the JD),